Performance Marketing & E-commerce Executive

• **Job Description**
• **Job Title: Performance Marketing & E-commerce Executive**
• **Location:**
• Ujjain
• **Experience:**
• 2–4 Years
• **Employment Type:**
• Full-Time
• **Job Summary**
• We are looking for a results-driven Performance Marketing & E-commerce Executive to manage and optimize our digital marketing campaigns and e-commerce operations. The ideal candidate will have hands-on experience with Meta Ads, Google Ads, Shopify/Woo Commerce platforms, and performance analytics. The role requires a strong focus on lead generation, return on ad spend (ROAS), and continuous campaign optimization.
• Key Responsibilities
• Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms.
• Manage and maintain e-commerce stores on Shopify and/or Woo Commerce.
• Monitor campaign performance, analyze data, and implement strategies to improve conversions and

Roi

• Create basic marketing creatives using Canva for advertisements, social media, and promotional campaigns.
• Track key performance metrics and prepare regular performance reports and insights.
• Conduct audience research, A/B testing, and campaign optimization to improve lead quality and conversion rates.
• Coordinate with the sales and creative teams to align marketing efforts with business goals.
• Manage product listings, promotions, and website updates on e-commerce platforms.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
• **Required Skills & Qualifications**
• 2–4 years of experience in Performance Marketing and E-commerce Management.
• Strong hands-on experience with:
• Meta Ads (Facebook & Instagram Ads)
• Google Ads
• Shopify and/or Woo Commerce
• Basic proficiency in Canva for creating marketing creatives.
• Good understanding of Google Analytics, campaign tracking, and performance reporting.
• Knowledge of conversion tracking, remarketing, audience targeting, and ROAS optimization.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting abilities.
• Performance Targets
• Generate 20–30 qualified inquiries/leads per day.
• Achieve and maintain a minimum 3x ROAS (Return on Ad Spend) within 90 days.
• Continuously improve campaign performance, lead quality, and conversion rates.
• **Preferred Qualifications**
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel.
• Understanding of customer acquisition funnels and e-commerce growth strategies.
• Experience in scaling paid campaigns while maintaining profitability.
• **Salary:**
• As per industry standards and candidate experience.
• Additional Information

Experience

• 0 - 3 years of experience
• Salary: As per Industry Standard