Performance Marketing Associate (B2B SaaS)
- company
- Steps AI
- location
- Hyderabad, Telangana, India
- work mode
- onsite
- posted
- 28 May
- Performance Marketing Associate (B2B SaaS)
- 📍 Hyderabad (On-Site)
- 🕒 Full-Time | 1–3 Years Experience
- **About the Role**
- We are looking for a Performance Marketing Associate to drive paid growth and support social media planning for a B2B SaaS product.
- This role focuses on running and optimizing paid ad campaigns across Google, Meta, and LinkedIn, while also contributing to social media strategy and content planning.
- You will work closely with the marketing team to generate high-quality leads, improve campaign performance, and build a strong digital presence.
- **What You'll Do**
- Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads
- Manage campaign budgets, targeting, and performance tracking
- Generate qualified leads and pipeline through paid channels
- Conduct A/B testing on creatives, copy, and landing pages
- Analyze campaign performance and continuously improve ROI
- Support social media planning and content calendars
- Collaborate with design teams to create ad creatives
- Identify new growth opportunities across paid and organic channels
- Track and report key metrics like CPL, CTR, conversions, and ROI
- **What We're Looking For**
- 1–3 years of experience in performance marketing (B2B preferred)
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads
- Understanding of lead generation and conversion funnels
- Ability to analyze campaign data and optimize performance
- Basic understanding of social media strategy and content planning
- Strong attention to detail and execution skills
- **Good to Have**
- Experience in B2B SaaS or tech products
- Familiarity with tools like Google Analytics, Tag Manager, HubSpot, etc.
- Understanding of landing page optimization and conversion rate optimization (CRO)
- Experience running LinkedIn ads for B2B audiences
- **Key Traits**
- Data-driven and analytical
- Experimentation mindset
- Proactive and ownership-driven
- Strong collaboration skills
- **What You’ll Achieve**
- Build and scale a high-performing paid acquisition engine
- Generate consistent, high-quality inbound leads
- Improve campaign ROI and conversion rates
- Strengthen brand presence across paid and social channels
- **Why Join Us**
- Work in a fast-growing B2B SaaS + AI environment
- High ownership and direct impact on growth
- Opportunity to experiment and scale campaigns
- Work closely with founders and marketing team