Performance Marketing Manager

• For over 30 years, Angi has powered the future of the home services industry, creating an environment where homeowners and pros benefit from more jobs done well.
• For homeowners, our platform is a reliable way to find skilled pros. For pros, we're a reliable business partner who helps them find the winnable work they want, when they want. For employees, we're an amazing place to call home. We can't wait to welcome you.
• **Angi At a Glance**
• Founded in 1995 as Angie’s List and rebranded in 2021
• Global company with 9 brands in 8 countries and employees worldwide
• Homeowners have turned to us for 300 million home projects and counting
• As the Paid Search Marketing Manager for the DE/AT market, you will play a key role in driving growth and profitability through expertly managed paid search campaigns. You will have the opportunity to work on high-impact initiatives, shaping how we connect with both sides of our marketplace - homeowners and tradespeople. We are looking for someone who thrives in a dynamic environment and is committed to consistently improving performance while exploring new opportunities to innovate and expand. This role reports to a Paid Search Director.
• **What You’ll Do**
• Own the day-to-day management and optimization of Google Ads and Microsoft Ads campaigns, ensuring they deliver maximum profitability.
• Conduct in-depth keyword research, running ad copy tests, and analyzing performance to continually improve profitability and

Roas

• Partner with our Product and Analytics teams to implement advanced reporting and actionable insights.
• Stay ahead of the curve by monitoring industry trends, testing new strategies, and exploring untapped opportunities for paid search growth.
• Leverage AI tools and agents (e.g. Claude-based workflows, Google Ads Scripts automation) for campaign monitoring, reporting, and anomaly detection to work more efficiently and surface insights faster.
• This role gives you the chance to make a real impact while working in an environment that encourages innovation and data-driven experimentation. Your contributions will directly shape the success of our paid marketing efforts in a key European market.
• **Who You Are**
• 2-4 years of experience in Paid Search Marketing, specifically with Google Ads and Microsoft Ads.
• Experience with budget management, bid optimization, and performance tracking.
• Analytical mindset with a focus on data-driven decision-making.
• Strong written and verbal communication skills in German and English.
• **Nice To Have**
• Experience with display or video advertising as a supplementary skill.
• Experience with marketplace management
• Familiarity with conversion rate optimization (CRO) techniques.
• Comfort working with AI tools and agents (e.g. Claude, automation scripts) to accelerate reporting and analysis — a definite plus, though not required.
• **Compensation & Benefits**
• The salary band for this position ranges from €50,000 - 65,000, commensurate with experience and qualifications.
• Hybrid work environment and home office set-up allowance
• Temporary work from abroad policy
• Regular team and social events