Performance Marketing Manager
- company
- Hawes and Curtis
- location
- London Area, United Kingdom
- work mode
- onsite
- posted
- 24 Aug
- **About Us**
- Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.
- **The Role**
- We are seeking a strategic and innovative Performance Marketing Manager to lead and scale our paid digital acquisition efforts. This role is ideal for a data-driven marketer who combines analytical thinking with creative experimentation, and who thrives in a fast-moving, growth-focused environment.
- The Performance Marketing Manager will lead the strategy, execution, and optimisation of digital acquisition campaigns across the UK, US, and global markets, driving customer growth and revenue through strategic, data-driven digital marketing initiatives.
- **Key Responsibilities**
- *Paid Media Strategy & Planning*
- Develop and execute a comprehensive performance marketing strategy across paid digital channels to drive revenue growth and customer acquisition.
- Manage and optimise campaigns across platforms including Google Ads, Meta, TikTok, and other emerging channels.
- Allocate and manage budgets effectively across channels to maximise ROI and meet performance targets.
- Identify new acquisition opportunities, channels, and audience segments aligned with the brand's growth strategy.
- *Campaign Execution & Optimisation*
- Plan, launch, and continuously optimise paid campaigns across search, shopping, display, and paid social, affiliates
- Conduct ongoing A/B testing across creative, audiences, bidding strategies, and landing pages.
- Work closely with creative and brand teams to develop high-performing ad creatives that align with the brand's identity and storytelling.
- Implement full-funnel strategies including prospecting, retargeting, and customer re-engagement campaigns.
- *Data Analysis & Performance Reporting*
- Analyse campaign performance and customer acquisition metrics to generate actionable insights.
- Track KPIs including ROAS, CAC, LTV, conversion rates, and revenue contribution.
- Build and maintain performance dashboards and deliver regular reporting to senior leadership.
- Identify optimisation opportunities through data analysis and performance trends.
- *Growth & Innovation*
- Stay ahead of industry trends, new platform capabilities, and emerging marketing technologies.
- Test new channels, creative formats, and audience targeting strategies to unlock scalable growth.
- Collaborate with the e-commerce, CRM, and content teams to ensure performance marketing aligns with broader marketing initiatives.
- Contribute to the long-term digital growth strategy of the brand.
- **Qualification & Requirements**
- 5+ years of experience in performance marketing, digital acquisition, or paid media management. • Proven experience managing significant budgets across Google Ads, Meta Ads, and other performance platforms.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies.
- Experience using analytics and attribution tools such as Google Analytics, GA4, Looker Studio, or similar platforms.
- Demonstrated ability to optimise campaigns for ROAS, customer acquisition, and revenue growth.
- Experience working within e-commerce, fashion, or luxury retail is highly desirable.
- Strong understanding of customer acquisition funnels, audience segmentation, and conversion optimisation.
- Excellent communication and stakeholder management skills.
- A proactive, commercial, and innovative mindset with a passion for testing new ideas and driving continuous improvement.
- *\*Please note this role is based 4 days on-site with 1 day*