Performance Marketing Manager
- company
- INSÉRIF
- location
- United Kingdom (remote)
- work mode
- remote
- posted
- 28 Aug
- **Performance Marketing Manager**
- **Department:**
- Marketing
- **About INSERIF**
- INSÉRIF is a UK-founded accessories brand built around the belief that personalisation shouldn't mean compromising on design or quality.
- We create thoughtfully designed accessories that combine quality materials, timeless design and meaningful personalisation, with complimentary personalisation at the heart of what we do.
- As a digital-first global brand, we're entering an exciting stage of growth and are looking for a commercially minded Performance Marketing Manager to accelerate customer acquisition and drive profitable growth across our paid channels.
- **The Role**
- You will own the paid acquisition strategy across every digital channel, ensuring budgets are invested efficiently to maximise revenue, profitability and customer growth.
- This is a highly commercial role requiring someone equally comfortable analysing data, briefing creative, managing agencies and scaling campaigns internationally.
- **Responsibilities**
- **Paid Media Strategy**
- Own the paid acquisition strategy across all markets.
- Build quarterly and annual channel plans.
- Manage media budgets and forecasting.
- Deliver profitable customer acquisition against CPA, MER and ROAS targets.
- Identify new growth channels and testing opportunities.
- **Channel Ownership**
- Manage all paid activity including:
- Meta
- Google Search
- Google Shopping
- Performance Max
- YouTube
- TikTok
- Affiliate Marketing
- Influencer Paid Amplification
- Display & Retargeting
- **Creative Strategy**
- Work closely with the Content Manager and Digital & Social Executive to:
- Brief new ad creative
- Analyse creative performance
- Identify winning hooks and messaging
- Develop UGC testing plans
- Improve CTR and conversion
- **Reporting & Analysis**
- Own weekly reporting across:
- Revenue
- Spend
- ROAS
- MER
- CAC
- CPA
- Customer acquisition
- Incrementality
- Attribution
- Provide clear recommendations rather than simply reporting numbers.
- **CRO Collaboration**
- Partner with the Ecommerce Manager to improve:
- Landing pages
- Product pages
- Conversion rate
- Customer journey
- Checkout performance
- **Skills & Experience**
- 4+ years in ecommerce performance marketing
- Experience managing £500k+ annual media budgets
- Strong Meta and Google expertise
- Shopify experience
- Google Analytics 4
- Attribution knowledge
- Excellent Excel / Google Sheets
- Commercial mindset
- Strong analytical skills
- Pinterest, TikTok and Microsoft ads experience
- **Success Measures**
- Revenue growth
- ROAS
- MER
- Customer acquisition
- New customer growth
- CPA improvement
- Testing velocity
- Budget efficiency
- **Working Model**
- Full-time
- Fully remote
- **Why Join INSÉRIF**
- Work directly with the founders and senior team
- Genuine ownership of paid performance and significant media budgets
- Opportunity to make a measurable impact on the growth of an international brand
- **Compensation**
- Competitive, dependent on experience.
- **How to Apply**
- Please submit your CV along with a short cover letter outlining:
- Your experience managing paid media hands-on, particularly Meta and Google
- The scale of media budgets you have personally managed
- Examples of measurable commercial results you have delivered
- **Benefits**
- Employee discount
- Company events
- Work from home