Performance Marketing Manager – D2C Ecommerce
- company
- Comfort Click
- location
- Hyderabad, Telangana, India
- posted
- 24 May
- Comfort Click is looking for a highly strategic and hands-on Performance Marketing Manager to lead e-commerce growth across international markets. This role requires a strong understanding of full-funnel D2C performance marketing, customer acquisition, retention, and revenue scaling through paid and organic channels.
- The ideal candidate should have proven expertise in scaling ecommerce websites through Meta Ads, Google Ads, Email Marketing, SEO, and conversion-led growth strategies, while driving measurable business outcomes across UK, EU, or US markets.
- This role will play a critical part in driving profitable growth, improving customer lifetime value, optimizing acquisition efficiency, and scaling digital revenue across multiple channels.
- **Key Responsibilities**
- Own and drive end-to-end performance marketing strategy for D2C ecommerce growth across international markets
- Scale website revenue and customer acquisition through Meta Ads (Facebook & Instagram), Google Ads, SEO, Email Marketing, and Retention Marketing
- Lead full-funnel growth campaigns across Performance Max, Shopping Ads, Search, Display, YouTube, Retargeting, and CRM channels
- Manage and optimize large-scale monthly performance marketing budgets of $50K+ per month
- Drive growth metrics, including ROAS, MER, CAC, LTV, conversion rate, AOV, and revenue contribution
- Lead lifecycle marketing initiatives through Klaviyo, automation flows, segmentation, personalization, and customer retention campaigns
- Improve ecommerce website performance through CRO, landing page experimentation, A/B testing, and audience optimization
- Ensure accurate attribution, analytics, and reporting through GA4, pixels, dashboards, and tracking frameworks
- Manage Google Merchant Center (GMC), product feeds, catalog optimization, and ecommerce integrations
- Collaborate closely with creative, product, tech, and content teams to improve campaign efficiency and customer journey
- Stay updated on platform algorithm changes, e-commerce trends, attribution models, and performance marketing best practices
- Lead and mentor a performance marketing team while driving execution, accountability, and campaign performance
- **Qualification**
- 7–12 years of experience in Performance Marketing / Growth Marketing / E-commerce Marketing
- Minimum 2 years of people management experience
- Strong hands-on experience in scaling D2C ecommerce brands and driving website revenue growth
- Proven experience managing performance marketing campaigns across the UK, EU, or US markets
- Expertise in Meta Ads, Google Ads, SEO, Email Marketing, Klaviyo, and E-commerce Growth Marketing
- Strong experience with Performance Max, Shopping Ads, Google Merchant Center (GMC), and GA4
- Proven track record of scaling paid media campaigns with strong ROAS and revenue outcomes
- Strong analytical and data-driven decision-making capabilities
- Experience working with Shopify or similar e-commerce platforms is preferred
- Strong understanding of attribution, retention marketing, and conversion rate optimization (CRO)
- **Preferred Industry Background**
- Candidates from high-growth D2C brands or ecommerce-first businesses will be preferred, especially from domains such as:
- Lifestyle
- Fashion & Apparel
- Beauty, Skincare & Personal Care
- Nutraceuticals, Health & Wellness
- Pet Care
- Home Decor & Furniture
- Consumer Electronics
- Jewelry & Accessories
- Sports & Fitness
- Baby Care & Mothercare
- Food & Beverage
- Travel & Luggage
- FMCG / Consumer Brands
- Omnichannel Retail & D2C Brands