Performance Marketing Manager, D2C Ecommerce | Meta and Google Ads
- company
- Skin Centrick
- location
- India
- posted
- 7 Aug
- **About Skin Centrick**
- Skin Centrick is a science-led premium skincare brand established in the United States and expanding in India through skincentrick.in, Amazon India, and other digital channels.
- We are looking for a hands-on Performance Marketing Manager who can build and manage our customer acquisition engine across Meta Ads and Google Ads.
- This is not a social media management or lead generation role. The primary objective is to generate confirmed ecommerce purchases at a commercially sustainable customer acquisition cost.
- **What You Will Own**
- You will be directly responsible for:
- Developing and executing the Meta Ads and Google Ads strategy for Skin Centrick India
- Managing Meta Sales campaigns, Google Search, Shopping, Performance Max, and remarketing
- Identifying the right hero products, bundles, offers, audiences, and landing pages
- Building a clear acquisition strategy for premium products such as Caviar Luxe Cream, along with accessible entry products and bundles
- Managing Google Merchant Center and improving product titles, descriptions, feeds, and product group structure
- Auditing and validating purchase tracking across Shopify, GoKwik, GA4, GTM, Google Ads, Meta Pixel, and Conversions API
- Reconciling advertising platform results with actual Shopify and GoKwik orders
- Monitoring search terms, negative keywords, audience overlap, attribution, creative fatigue, and campaign profitability
- Coordinating with designers, video editors, and UGC creators to produce performance-focused ad creatives
- Preparing weekly reports covering spend, purchases, net revenue, CAC, AOV, ROAS, MER, and key campaign actions
- Providing clear pause, continue, and scale decisions based on product-level unit economics
- Every campaign test must have a defined hypothesis, approved budget limit, success criteria, pause rule, and scaling condition.
- **Key Performance Indicators**
- Your performance will be evaluated using:
- Confirmed website purchases
- Net revenue after cancellations, refunds, and RTO
- New customer acquisition cost
- Cost per purchase
- Average order value
- Meta and Google purchase ROAS
- Blended marketing efficiency ratio
- Website conversion rate
- Tracking accuracy
- Creative testing quality and speed
- Contribution margin after advertising costs
- Reach, impressions, clicks, engagement, messages, and add to carts will be treated as supporting metrics, not final business results.
- **Required Experience**
- 4 or more years of hands-on performance marketing experience
- At least 2 years managing Indian D2C ecommerce brands
- Proven experience generating website purchases through both Meta Ads and Google Ads
- Strong working knowledge of Meta Sales campaigns, Advantage+ campaigns, Search, Shopping, Performance Max, and remarketing
- Experience with Shopify, Google Merchant Center, GA4, GTM, Meta Pixel, and Conversions API
- Ability to calculate break-even CAC, target CAC, break-even ROAS, and profitable ROAS
- Strong understanding of product pricing, margins, shipping costs, discounts, refunds, RTO, AOV, and contribution margin
- Ability to start with controlled budgets, identify winning combinations, and scale responsibly
- Strong analytical, reporting, and communication skills
- **Preferred Experience**
- Skincare, beauty, personal care, wellness, fashion, or another visual and repeat-purchase D2C category
- Experience working with UGC, creator-led advertising, testimonials, product demonstrations, and educational content
- Experience improving product pages, offers, bundles, checkout flow, and conversion rates
- Experience launching or scaling a new consumer brand in India
- **Who Should Not Apply**
- This role may not be suitable for candidates whose experience is primarily limited to:
- Lead generation campaigns
- Social media posting and community management
- Awareness campaigns without ecommerce sales responsibility
- Real estate, education, or service-sector leads without D2C purchase experience
- Reporting only clicks, reach, impressions, or generic conversions
- Strategy or account management without hands-on campaign execution
- This opportunity is for an individual hands-on operator, not an agency pitch.