Performance Marketing Manager (Meta Ads Manager)

• Multi-Brand D2C Growth
• **Location:**
• Remote (Turkey)
• **Employment Type:**
• Full-Time
• About Anka Global
• Anka Global is a multi-brand D2C ecosystem building and scaling consumer brands primarily in the U.S. market.
• Unlike agencies that split their attention across dozens of clients, we focus on building long-term growth systems for our own brands.
• Today you'll work across six brands. Tomorrow that number may grow.
• We're building an in-house growth team where every member becomes a true partner in scaling the business—not just another service provider.
• About the Role
• We're looking for an experienced
• **Performance Marketing Manager / Meta Ads Manager**
• to own paid growth across multiple D2C brands.
• This role goes far beyond launching campaigns.
• With Meta's evolution through AI systems like
• **Andromeda**
• and
• **GEM**
• successful advertisers no longer win by simply finding better audiences—they win by building better testing systems, generating stronger creative signals and making smarter business decisions.
• We're looking for someone who understands this evolution.
• Someone who wants to deeply understand products, customers and brands instead of managing dozens of unrelated clients.
• Someone who enjoys taking ownership, identifying opportunities proactively and continuously improving performance.
• If you're looking for another "campaign manager" role, this probably isn't the right fit.
• If you enjoy building growth systems and becoming an internal growth partner, we'd love to talk.
• What You'll Do
• Own Meta advertising across multiple D2C brands
• Build scalable campaign structures and testing frameworks
• Launch, optimize and scale campaigns systematically
• Analyze performance and identify root causes—not just symptoms
• Work closely with Creative Strategists, Graphic Designers, Video Editors and Shopify/CRO Specialists
• Request new creative variations based on performance insights
• Improve tracking, attribution, Meta Pixel and Conversion API implementation
• Monitor KPIs including CPA, MER, ROAS, CAC and contribution margin
• Present clear insights, recommendations and weekly action plans
• Continuously identify new testing opportunities and growth initiatives
• What We're Looking For
• Advanced Meta Ads Expertise
• You have extensive hands-on experience managing Meta advertising accounts.
• You understand:
• campaign structures
• attribution
• scaling
• conversion tracking
• Meta Pixel
• CAPI
• creative testing
• performance diagnostics
• Modern Performance Marketing Mindset
• You understand today's Meta ecosystem.
• You know that:
• creative quality matters more than ever
• structured testing beats random experimentation
• Meta's AI systems rely heavily on creative signals and conversion quality
• broad targeting often outperforms unnecessary complexity
• Experience adapting your workflows to Meta's latest AI-driven advertising capabilities (including concepts introduced through
• **Andromeda**
• and
• **GEM**
• ) is a strong advantage.
• Business Thinking
• You don't optimize campaigns in isolation.
• You understand how products, pricing, positioning, landing pages and customer psychology influence advertising performance.
• Ownership Mentality
• You don't wait for instructions.
• You proactively identify problems, suggest improvements and initiate new tests.
• We expect you to challenge ideas—not simply execute them.
• Collaboration
• Great advertising isn't created by media buyers alone.
• You enjoy working closely with creative, content and CRO teams to improve overall business performance.
• Nice to Have
• Experience with one or more of the following is a plus:
• TikTok Ads
• Pinterest Ads
• Reddit Ads
• However,
• **Meta expertise is our highest priority.**
• What Success Looks Like
• Every brand has a clean and scalable advertising structure.
• Testing follows a clear system rather than guesswork.
• Creative teams receive actionable, data-backed feedback.
• Performance improves consistently over time.
• New opportunities are identified before they become problems.
• Internal teams rely on your insights to make better decisions.
• Why Join Us?
• Work exclusively on our own brands—not agency clients.
• Become part of a fast-growing U.S.-focused D2C ecosystem.
• Build long-term growth systems instead of short-term campaigns.
• Collaborate with experienced specialists across strategy, creative and

Cro

High ownership, real impact and long-term career growth.