Performance Marketing Specialist

• **Role Overview:**
• This is a critical role in our marketing team. You'll lead the development and execution of scalable demand generation campaigns - paired with laser-focused Account-Based Marketing (ABM) programs to penetrate and convert high-value target accounts.

You'll be responsible for the full funnel

• from awareness and engagement to pipeline acceleration - working closely with Sales, Product Marketing, and RevOps.
• **Key Responsibilities:**
• Demand Generation (60%)
• Plan, execute, and optimise integrated marketing campaigns across paid media, content syndication, email, and webinars to drive inbound and outbound pipeline.
• Own and manage campaign performance metrics (MQLs, SQLs, CPL, pipeline influenced).
• Partner with the marketing team members to develop compelling assets and landing experiences.
• Manage lead nurturing programs and conversion workflows using HubSpot email
• Run paid LinkedIn, Google, and programmatic campaigns focused on acquisition and remarketing.
• Manage the Social media channels
• Account-Based Marketing (40%)
• Build and execute ABM programs targeting strategic accounts (1:1, 1:few, 1:many models) in partnership with Sales.
• Develop highly personalised messaging, assets, and outreach sequences tailored to industry verticals (e.g. lending, debt collection, subscription).
• Use intent data and account intelligence tools (e.g., Cognism) to prioritise and engage accounts.
• Measure ABM effectiveness across engagement, pipeline velocity, and deal size.
• **Requirements:**
• 3 - 5+ years in a B2B demand generation or ABM role - ideally within fintech, SaaS, or payments.
• Proven success running campaigns that directly contribute to sales pipeline and revenue.
• Hands-on experience with marketing automation (e.g. HubSpot)
• Have you used tools like Clay/Lemlist - data enrichment tools?
• Comfortable building campaigns from scratch in a high-growth, often ambiguous environment.
• Strong analytical mindset with the ability to test, iterate, and optimise channel performance.
• A strategic thinker with a bias for action - you know when to build, scale, or pivot.
• Exceptional stakeholder management and cross-functional collaboration skills.
• **Desirable:**
• Familiarity with account intelligence, ABM orchestration, and enrichment tools.
• Understanding of the UK and European payments landscape (e.g. VRPs, open banking, card acquiring, etc.).
• As we scale, the Demand Generation & ABM Manager is essential to building a predictable, high-quality pipeline that fuels revenue growth. This role sits at the heart of our go-to-market strategy connecting marketing activity directly to sales outcomes. By combining data-driven demand programs with strategic ABM plays, this person will ensure we’re engaging the right buyers, at the right time, with the right message - accelerating deal velocity and driving measurable impact across priority verticals.