Performance Marketing Specialist

ebs.ae is a **Chartered Accountancy and outsourced financial services firm** based in Dubai,

Uae

• It provides accounting, bookkeeping, audit support, VAT services, and financial compliance solutions to businesses across the region, with over 60 plus people and presence in 3 different regions.
• **Performance Marketing Manager (B2B)**
• **Experience: 3–4 Years**
• **Industry Preference: B2B | Professional Services (Finance preferred)**
• **Job Summary**
• We are looking to hire a **Performance Marketing Expert** with 3–4 years of hands-on experience in **B2B performance marketing**. The ideal candidate will have a strong track record in **lead generation** using **LinkedIn Ads, Google Ads, and Meta (Facebook/Instagram)**, with a data-driven mindset and deep expertise in analytics and optimization.
• Experience working with **professional services**, especially within the **finance industry**, will be considered a strong advantage.
• **Key Responsibilities**
• Plan, execute, and optimize **B2B lead generation campaigns** across LinkedIn Ads, Google Ads, and Meta platforms
• Manage full-funnel performance marketing campaigns focused on **MQLs, SQLs, and ROI**
• Develop audience targeting strategies, ad creatives, landing page coordination, and A/B testing
• Track, analyze, and report campaign performance using **GA4, Looker Studio, Pixels, and conversion tracking tools**
• Set up and manage tracking frameworks including **Google Tag Manager, LinkedIn Insight Tag, Meta Pixel**, etc.
• Monitor CPL, CAC, ROAS, and conversion rates to continuously improve campaign performance
• Collaborate with sales and content teams to align marketing efforts with business goals
• Prepare regular performance reports and actionable insights for stakeholders
• **Required Skills & Qualifications**
• 3–4 years of proven experience in **performance marketing for B2B businesses**
• Strong expertise in **LinkedIn Ads** (mandatory), **Google Ads**, and **Meta Ads**
• Hands-on experience with **lead generation and funnel optimization**
• Proficiency in analytics and reporting tools: **GA4, Looker Studio, Google Tag Manager**
• Solid understanding of **pixels, conversion tracking, attribution models, and analytics**
• Strong analytical and problem-solving skills
• Excellent communication and stakeholder management skills
• **Preferred Qualifications**
• Experience working with **professional services or finance industry clients**
• Familiarity with CRM integrations (HubSpot, Salesforce, Zoho, etc.)
• Experience with landing page optimization tools and CRO best practices
• Location: Gulberg 3
• Timings: Mon - Fri (10:00am-7:00pm)
• Work Location: In person
• Work Location: In person