Performance Marketing Specialist
- company
- Hoffmann Group
- location
- Pune Division, Maharashtra, India
- work mode
- onsite
- posted
- 20 May
- **Company Description**
- The Hoffmann Group is Europe’s leading system partner for industrial tools, combining trade, manufacturing, and service expertise for over 100 years. With a comprehensive selection of 70,000 high-quality tools from global suppliers and our own brands, we ensure maximum supply reliability and efficiency for clients of all sizes, from small businesses to large multinational corporations.
- **Role Description**
- This is a full-time, on-site role for a Digital/Performance Marketing Specialist based in the Pune Division. The specialist will develop and execute digital marketing campaigns, manage social media channels, analyze web performance data, and optimize online marketing strategies. This role involves collaboration with cross-functional teams to enhance brand visibility and drive customer engagement while creating reports and recommendations to inform future marketing initiatives.
- **Key Responsibilities**
- Plan and execute
- **Online campaigns**
- across platforms (Google Ads, social media, email, etc.)
- Manage and optimize
- **paid campaigns (PPC, display, remarketing)**
- to improve ROI
- Lead generation & qualification
- Handle
- **social media marketing**
- (content planning, posting, performance tracking)
- Drive
- **website traffic and lead generation**
- through SEO and SEM strategies
- Monitor and analyze campaign performance using tools like
- **Google Analytics**
- Coordinate with internal teams for
- **content, creatives, and campaign execution**
- Manage
- **email marketing campaigns**
- and automation workflows
- Track KPIs such as
- **CPL, conversions, ROI, and engagement rates**
- Stay updated with
- **latest digital trends and tools**
- **Key Skills & Competencies**
- Strong understanding of
- **digital marketing channels and tools**
- Hands-on experience with
- **Google Ads, Meta Ads, LinkedIn Ads**
- Knowledge of
- **SEO, SEM, and website analytics**
- Data-driven mindset with strong
- **analytical skills**
- Good communication and coordination abilities
- Ability to manage
- **multiple campaigns and deadlines**
- **Who would be a strong fit:**
- \* Has hands-on experience with lead generation campaigns (not just awareness)
- \* Understands high-value purchase journeys and longer sales cycles
- \* Comfortable with testing, scaling, and optimizing campaigns
- \* Thinks beyond execution and contributes to strategy
- **Qualifications**
- Bachelor’s degree in
- **Marketing, Business, or related field**
- Min 3–5 years of experience in
- **digital marketing**
- Certifications in
- **Google Ads / Analytics**
- (preferred)
- **KPIs / Success Metrics**
- Lead generation & cost per lead (CPL)
- Campaign ROI & conversion rates
- Website traffic growth
- Engagement metrics (CTR, impressions, etc.)
- **Preferred (Nice to Have)**
- Experience in
- **B2B / industrial marketing**
- Familiarity with
- **CRM tools & marketing automation**
- Basic understanding of
- **e-commerce platforms**