Performance Marketing Specialist
- company
- PURESEOUL • The Home of K-Beauty
- location
- London, England, United Kingdom
- work mode
- onsite
- posted
- 30 May
- **Job**
- **Position:**
- Performance Marketing Specialist
- **Location:**
- London Office (Holborn). In Office required,
- *not a remote position*
- **Schedule:**
- Full-time (Mon - Fri, 8 am to 4:30 pm)
- **Salary:**
- From £35,000
- *PURESEOUL is the largest Korean cosmetic specialist in the UK. We work directly with some of Koreas top beauty brands to offer an extensive range of over 2000 Skincare, makeup,*
- hair and body products online and via our offline stores. Since 2019, we have been the go-to destination for UK K-Beauty enthusiasts online and offline, with 8K+ 5-star Trustpilot reviews!
- **The Role**
- We're looking for a data-driven and proactive Performance Marketing Specialist to support the planning, execution, and optimisation of paid digital marketing campaigns across multiple platforms. This role is ideal for someone who thrives in a fast-paced environment, enjoys analysing performance data, and has a strong interest in e-commerce, digital marketing, and customer acquisition.
- You'll work closely with the wider Marketing, E-commerce, and Social teams to drive growth across key digital channels while supporting customer acquisition, online sales, and overall business performance.
- **Key Responsibilities**
- **Performance Marketing & Paid Media**
- Assist in the planning, execution, and optimisation of paid marketing campaigns across Google Ads, Meta, TikTok, and other relevant platforms
- Support customer acquisition, online sales growth, and conversion optimisation through performance-focused campaigns
- Monitor campaign performance daily and identify opportunities for optimisation and scaling
- Support budget pacing, bid adjustments, and audience targeting improvements to maximise campaign performance and efficiency
- Assist with implementing automation tools and bid strategies across paid media platforms
- Stay up to date with platform updates, digital trends, competitor activity, and emerging opportunities within the performance marketing landscape
- **Reporting & Analysis**
- Monitor campaign data and support the creation of weekly and monthly performance reports
- Analyse campaign performance, customer behaviour, and channel effectiveness to identify optimisation opportunities
- Track key performance metrics including ROAS, CPA, CTR, conversion rate, and customer acquisition costs
- Support in-depth analysis of campaigns and contribute actionable insights to improve future performance
- **Creative Testing & Campaign Optimisation**
- Assist with A/B testing across ad creatives, copy, audiences, landing pages, and campaign structures
- Work closely with the Design and Social teams to develop and optimise high-performing paid content
- Contribute ideas for improving ad performance, engagement, and conversion rates across digital channels
- Support campaign planning around launches, promotions, retail activations, and seasonal trading periods
- Provide general support across wider marketing and growth initiatives where needed
- **Who**
- We're Looking For
- Experience in digital marketing, paid media, or performance marketing
- Strong analytical and problem-solving skills with a data-driven approach
- Excellent attention to detail and organisational skills
- Interest in e-commerce, digital marketing trends, and customer behaviour
- Confident managing multiple campaigns and deadlines simultaneously
- Strong communication and teamwork skills
- Proactive, adaptable, and comfortable working in a fast-paced environment
- Passion for beauty, skincare, and K-Beauty is a plus
- **Perks of the Role:**
- 20% employee discount across our online and offline stores
- Holiday allowance of 28 days pro rata
- Comfy and casual dress code
- Company Pension Scheme