Performance Marketing Specialist

• We are looking for a Performance Marketing Specialist who will be a part of HUL’s qComm team based at Mumbai HO. He/she will be responsible for running performance marketing campaigns across key qComm customers.
• The right candidate should be able to:
• Analyse large data sets and identify trends and insights
• Measure the right KPIs either directly or indirectly for on/off platform paid/organic activities
• Identify the levers of growth and optimize paid media plans to maximize sales output
• Manage and execute the experiment pipeline and codify learnings
• Distil audience cohorts & deploy them on applicable platforms to measure their relative performance

Key skills required

• Must have experience in either –
• Analytics
• Digital marketing or
• running customer acquisitions/retention campaigns for small start-ups

Qualifications & skill requirements

• Proficiency in MS Excel, MS PowerPoint
• Preferably 2-4 years of work experience
• Paid platform management knowledge of platforms like Blinkit, Swiggy, Amazon (AMS), Flipkart, Google etc. will be preferred
• Collaboration and strong stakeholder management skills are a must.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.