Performance Marketing Specialist

We are looking for a data-driven
Performance Marketing Specialist to manage and optimise paid advertising campaigns for multiple
Shopify e-commerce brands. The ideal candidate has hands-on experience running profitable campaigns across
Google Ads and Meta Ads, with a strong understanding of customer acquisition, conversion optimisation, and

Roas

The successful candidate will continuously test, analyse, and improve campaign performance while working closely with the creative and marketing teams to drive revenue growth.
Key Responsibilities
Plan, launch, and optimise paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).
Manage multiple Shopify stores and advertising accounts simultaneously.
Scale profitable campaigns while maintaining target ROAS and

Conduct audience research, competitor analysis, and keyword research.
Create campaign structures for Search, Shopping, Performance Max, Display, and Remarketing campaigns.
Develop and manage Meta campaigns for prospecting, retargeting, and customer retention.
Monitor daily campaign performance, budgets, bids, and spend.
Analyse campaign performance using Google Analytics (GA4), Meta Ads Manager, and Shopify reports.
Implement A/B testing for creatives, ad copy, landing pages, and audiences.
Work closely with designers and content creators to develop high-performing ad creatives.
Ensure accurate tracking through Google Tag Manager, Google Ads Conversion Tracking, Meta Pixel, and Conversion

Identify opportunities to improve conversion rates and customer acquisition costs.
Prepare weekly and monthly performance reports with actionable insights.
Stay updated with platform changes, new advertising features, and industry best practices.
Requirements
3+ years of hands-on experience managing Google Ads and Meta Ads.
Experience running paid campaigns for Shopify or other e-commerce businesses.
Strong understanding of ROAS, CPA, CAC, CTR, CPC, CPM, Conversion Rate, and customer lifetime value.