Performance Marketing Specialist (English Only)

• As the Performance Marketing Specialist, you aren’t just managing accounts; you are the engine room of our customer acquisition strategy. You will own the full lifecycle of paid traffic—from deep-funnel technical setup and audience architecture to aggressive creative testing and budget scaling. This is a role for a "Technical Growth Hacker" who obsesses over unit economics and views every dollar of inefficient spend as a personal challenge. You will work at the intersection of data science and creative strategy to ensure Brazilian Lumber dominates the digital landscape.
• **Duties and Responsibilities**
• **Full-Funnel Architecture**
• Design and execute sophisticated multi-channel campaigns across Meta (ASC, Manual Sales, Retargeting) and Google (Search, PMax, YouTube).
• **Technical Integrity & Hygiene**
• Independently manage the "plumbing" of our marketing—this includes advanced UTM governance, GA4 event configuration, and ensuring pixel health across the site.
• **Budget Defense & Traffic Quality**
• Proactively safeguard our ad spend by managing IP blacklists, placement exclusions, and negative keyword hierarchies to eliminate bot traffic and "Made for AdSense" (MFA) waste.
• **Creative Strategy & Iteration**
• Lead the "Creative-First" approach by analyzing hook rates, hold rates, and CTRs to brief the design team on high-performing winning assets. You will turn raw data into actionable creative briefs.
• **Rapid Experimentation**
• Maintain a continuous A/B testing roadmap for landing pages (CRO), ad copy, and offer structures to systematically lower

Cac

• **Stakeholder Reporting**
• Translate complex platform metrics into clear business insights, presenting weekly performance reports that focus on ROAS, Lead Quality, and Scalability.
• **Skills**
• Hard Skills
• **Meta Mastery**
• Expert knowledge of Advantage+ Shopping Campaigns (ASC), CAPI (Conversion API) troubleshooting, and catalog management.
• **Google Ads Excellence**
• Mastery of high-intent Search structures, PMax optimization, and the ability to navigate the "Black Box" of automated bidding.
• **Analytics & Tagging**
• Native-level proficiency in GA4, Google Search Console, and Google Tag Manager. You should be comfortable validating tags without dev support.
• **Creative Analysis**
• Experience using tools like Motion or advanced Excel templates to track the performance of specific video/image hooks.
• **Automation & AI**
• Proficient use of AI (ChatGPT, Midjourney, Jasper) to accelerate copy production and creative brainstorming.
• Soft Skills
• **Proactive Problem-Solver**
• Demonstrates strong initiative to identify issues and implement solutions independently before they escalate.
• **Direct & Respectful Communicator**
• Able to provide and receive honest feedback without office politics, maintaining professional relationships across various teams.
• **Adaptable AI Adopter**
• Quickly learns and integrates new tools—especially AI—into daily workflows to increase efficiency and automation.
• **Collaborative Independent Worker**
• Capable of managing personal workstreams and deadlines while effectively collaborating with cross-functional teams and external vendors.
• **Logical & Analytical Thinker**
• Applies both quantitative (data-driven) and qualitative analysis to decision-making and project planning.
• Company Values
• **Curious Learner**
• Possesses a genuine desire to master both the business (products, industry) and their specific professional craft.
• **Owner Mindset**
• Takes full responsibility for assigned projects, ensuring they are delivered with high quality and minimal oversight.
• **Operational Excellence**
• Committed to building solid process foundations and delivering recognized value that contributes to the company’s growth.
• **Team-First Mentality**
• Willing to support teammates and help "unblock" challenges for others to ensure collective success.
• **Education and Experience Requirements**
• **Experience**
• 3+ years of "hands-on-keyboard" experience managing budgets between $10k–$30k/month. We are looking for someone who has managed professional-grade accounts, not just boosted posts.
• **Proven Track Record**
• Ability to demonstrate how you have historically lowered CPA or scaled a brand while maintaining

Roas

• **Education**
• Degree in Marketing, Data Science, Economics, or a related quantitative field.
• **Language**
• Professional-level English (B2/C1). You must be able to write native-sounding ad copy and present strategy to English-speaking management.
• Experience or interest in construction / building materials will be a plus
• **Working Conditions**
• Remote work
• Job may require travel locally or internationally
• 9am to 6pm, working outside or these hours or overtime may be necessary