Performance Marketing Specialist (Meta + Google Ads)
- company
- Zynova
- location
- Pakistan (remote)
- work mode
- remote
- posted
- 1 Jun
- Hiring: Performance Marketing Specialist (Meta + Google Ads)
- Full Time | Remote | Pakistan Preferred
- Salary Range: Based on Experience
- Timings: 6:00 PM – 2:30 AM PKT
- Zynova is a US based AI and digital growth agency working with international clients across legal, healthcare, home services, automotive, eCommerce, and professional services industries.
- We are looking for a Performance Marketing Specialist who can manage paid media campaigns, think strategically, collaborate across departments, and take ownership of client growth
- **long term**
- This is not a button pusher role.
- We need someone who understands the full customer journey, can build and optimize campaigns, communicate with internal teams, and contribute to overall client success.
- Responsibilities
- Manage Meta Ads and Google Ads campaigns from strategy to execution
- Build, launch, optimize, and scale campaigns across multiple client accounts
- Conduct audience research, competitor analysis, offer positioning, and funnel planning
- Monitor performance, analyze data, and provide actionable recommendations
- Manage campaign budgets, reporting, attribution, and optimization efforts
- Develop testing frameworks for creatives, audiences, landing pages, and offers
- Work closely with design teams to develop high converting ad creatives
- Collaborate with development teams on landing pages, conversion tracking, and CRO improvements
- Coordinate with account managers and strategists to ensure campaign alignment with client goals
- Present insights, recommendations, and performance updates internally
- Ensure proper tracking implementation using GA4, Meta Pixel, Conversion API, GTM, and related tools
- Stay updated with platform changes, AI tools, automation opportunities, and industry best practices
- Requirements
- Strong hands on experience with Meta Ads Manager
- Strong hands on experience with Google Ads
- Experience managing lead generation and eCommerce campaigns
- Ability to understand marketing strategy beyond campaign setup
- Strong analytical and reporting skills
- Excellent communication and collaboration abilities
- Experience working with US or international clients preferred
- Experience with CRM systems, attribution, tracking, and marketing funnels is a plus
- Ability to manage multiple projects and deadlines simultaneously
- Application Requirements
- Mandatory:
- Updated CV
- Portfolio, case studies, or campaign examples demonstrating actual results
- Applications without a portfolio or relevant campaign examples will not be considered.
- Please review the responsibilities carefully before applying.
- Only serious candidates who meet the requirements should apply.
- To Apply:
- Apply here or Send your CV and Portfolio to hr@zynova.com
- Website: zynova.com