Performance Marketing Team Leader
- company
- Ch & Be
- location
- Cairo, Egypt
- work mode
- onsite
- posted
- 18 Jul
- **Company Description**
- Ch & Be is an Egyptian beauty company dedicated to developing professional, hassle-free hairstyling products that help individuals easily achieve their desired look. The brand focuses on delivering user-friendly solutions that bring salon-quality results into everyday routines. With a vision to grow into a full beauty spectrum provider, Ch & Be is expanding its product range to cover wider hair and beauty needs. The company values innovation, practicality, and accessibility, creating products that empower customers to express their personal style.
- **Role Description**
- This is a full-time, on-site Performance Marketing Team Leader role based in Cairo, Egypt. The role involves leading the performance marketing team in planning, executing, and optimizing digital campaigns across multiple channels to drive brand awareness, customer acquisition, and sales growth. The team leader will analyze campaign performance, manage budgets, and prepare regular reports and insights to guide strategic decisions. Daily tasks include coordinating with sales and marketing stakeholders, aligning campaigns with product launches and promotions, and ensuring that all activities support measurable business objectives. The role also requires mentoring team members, improving workflows, and maintaining up-to-date knowledge of performance marketing trends and tools.
- **Qualifications**
- 5–7 years of experience in digital marketing and paid media, including 2+ years in a leadership role.
- Hands-on expertise in Meta Ads, TikTok Ads, Google Ads, and Snapchat Ads.
- Strong analytical mindset with experience managing media budgets and optimizing campaign performance.
- Proven leadership experience with the ability to coach, mentor, and develop marketing teams.
- Solid understanding of digital marketing funnels, audience strategy, and multi-channel campaigns.
- Proficiency in Looker Studio, GA4, and performance reporting.
- Excellent communication, organization, and stakeholder management skills.
- Strong knowledge of digital marketing principles and content strategy.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience in the GCC and Egypt markets is preferred.
- Agency or high-growth company experience is a plus.