eg
jobs/divi

Retention Marketing Manager

company
Divi
location
United States (remote)
work mode
remote
posted
6 May
  • **Title:**
  • Retention Marketing Manager
  • **Department:**
  • Digital
  • **Location:**
  • Remote
  • **Term:**
  • Full Time
  • **COMPANY SUMMARY**
  • Divi is a scalp health company started in late 2021. The mission was born out of founder Dani Austin's own personal hair journey as she struggled to find brands and products that specifically addressed the root of hair loss and hair thinning. With several factors affecting each person’s hair health, Divi strives to pioneer what it means to have a healthy “scalp health routine.” Divi has grown extremely quickly, resonating in the marketplace with men and women at a variety of different stages in their hair journey. 2026 is an important growth year for the company with big ideas on the horizon and we are looking to grow our team to help!
  • **JOB SUMMARY**
  • We’re looking for a Retention Marketing Manager who will own the customer lifecycle and drive repeat purchases, loyalty, and engagement across all post-purchase channels. You’ll lead our CRM, email, and SMS programs and work closely with our creative, data, and performance teams to deliver an outstanding customer experience.
  • **CANDIDATE REQUIREMENTS**
  • 2–5+ years of experience in CRM, retention, or lifecycle marketing (eCommerce or DTC preferred).
  • Hands-on experience with platforms like Klaviyo, Postscript, or similar.
  • Strong understanding of customer segmentation, lifecycle strategy, and data analysis.
  • Proven track record improving retention metrics such as LTV, repeat rate, or churn.
  • Excellent project management, collaboration, and communication skills.
  • Creative mindset with a passion for crafting exceptional customer experiences.
  • **RESPONSIBILITIES**
  • Develop and execute retention strategies that improve repeat purchase rate, customer lifetime value (LTV), and subscription retention.
  • Own lifecycle marketing across email, SMS, and referral programs.
  • Build smart segmentation and personalization strategies for key customer groups (new buyers, VIPs, churn risk, etc.).
  • Partner with analytics to measure campaign performance and uncover actionable insights.
  • Collaborate with creative to refine messaging, offers, and journeys that engage and convert.
  • Manage testing and continuous optimization across email and SMS channels.
  • Work with CX and product teams to identify opportunities that enhance post-purchase experience.
  • Explore and implement new retention initiatives that drive customer loyalty and advocacy.
  • **JOB BENEFITS**
  • 1. Competitive salary
  • 2. Premier Health Benefits (medical, dental, vision)
  • 3. Strong Corporate Mission
  • 4. Strong Corporate Culture
  • 5. Remote Work Schedule
  • 6. Generous PTO program
  • 7. Opportunities for Growth
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