Senior E-Commerce & Growth Manager

• About Brew Watches
• Brew Watches is an independent American watch company inspired by coffee culture, industrial design, and the appreciation of time. Since 2015, we've built a passionate global community around thoughtfully designed watches, distinctive product launches, and memorable customer experiences.
• As Brew enters its next stage of growth, we're looking for an E-Commerce & Growth Manager to help scale our direct-to-consumer business and turn growing brand awareness into measurable, profitable growth.
• The Role
• The E-Commerce & Growth Manager will own the performance and optimization of Brew's digital commerce business.
• This is not simply a website management position. We're looking for someone who is highly analytical, commercially driven, and constantly thinking about how to improve conversion, customer retention, average order value, and overall DTC revenue.
• You'll work closely with the Founder/CEO, Brand Marketing Manager, creative partners, and external agencies to ensure that Brew's marketing efforts translate into strong commercial results.
• The ideal candidate understands both brand and performance. You know how to grow revenue without relying on excessive discounting or sacrificing the long-term value of a premium brand.
• E-Commerce & Conversion
• Own the performance of Brew's Shopify storefront and overall digital customer journey.
• Monitor and improve conversion rate, average order value, revenue per visitor, and other key e-commerce metrics.
• Continuously identify opportunities to improve product pages, navigation, merchandising, checkout, and mobile experience.
• Develop and execute CRO initiatives and testing.
• Optimize the online experience around major product launches and high-traffic periods.
• Identify opportunities for cross-selling, accessories, gifting, and repeat purchases.
• Growth & Revenue
• Help develop and execute strategies to grow profitable DTC revenue.
• Analyze customer acquisition, retention, and purchasing behavior to identify growth opportunities.
• Work with paid media partners to evaluate campaign performance, CAC, ROAS, MER, and overall efficiency.
• Identify opportunities across paid, organic, direct, referral, and returning-customer channels.
• Build reporting that clearly explains what's driving growth and where opportunities exist.
• CRM & Retention
• Help lead Brew's email and SMS growth strategy through Klaviyo.
• Improve customer segmentation, lifecycle marketing, and automated flows.
• Develop strategies to increase repeat purchase rate and customer lifetime value.
• Build stronger post-purchase journeys that turn first-time Brew customers into long-term collectors.
• Identify opportunities to activate VIPs and Brew's existing customer community.
• Product Launches
• Partner closely with the Brand Marketing Manager on major product launches.
• Develop the digital merchandising and conversion strategy for each launch.
• Build and optimize landing pages and product experiences.
• Analyze launch performance and sell-through in real time.
• Provide post-launch reporting and recommendations for future releases.
• Analytics & Forecasting
• Maintain a clear view of Brew's core growth and e-commerce KPIs.
• Turn Shopify, Klaviyo, advertising, and customer data into actionable recommendations.
• Establish regular reporting around revenue, conversion, AOV, retention, acquisition, and product performance.
• Partner with operations and leadership on demand forecasting and inventory planning.
• Identify problems and opportunities proactively rather than waiting for direction.
• What We're Looking For
• 5-7+ years of experience in e-commerce, DTC growth, digital marketing, or a related role.
• Strong experience with Shopify and direct-to-consumer businesses.
• Proven experience growing meaningful e-commerce revenue.
• Strong understanding of conversion optimization, merchandising, retention, and customer acquisition.

Experience with klaviyo or similar crm platforms

• Comfortable analyzing data and translating it into clear business decisions.
• Experience working with paid media agencies or performance marketing teams.
• Strong understanding of premium consumer brands and the importance of protecting brand equity.
• Highly organized, proactive, and comfortable working in a fast-moving entrepreneurial environment.
• Strong commercial instincts and genuine curiosity about why customers buy.
• Experience in watches, luxury goods, fashion, accessories, design, or enthusiast-driven consumer brands is a plus, but not required.
• What Success Looks Like
• Within your 1st year, you will:
• Establish clear reporting and ownership of Brew's e-commerce performance.
• Improve website conversion and overall digital merchandising.
• Increase revenue generated from Brew's existing traffic and customer base.
• Strengthen retention and repeat purchasing.
• Improve the commercial performance of major product launches.
• Develop a structured testing and optimization process.
• Build a clearer understanding of customer acquisition and marketing efficiency.
• Identify new opportunities to scale Brew's DTC business profitably.
• Who You'll Work With
• You'll work directly with Brew's Founder & CEO and alongside our Brand Marketing Manager, operations team, creative partners, and external agencies.
• The Brand Marketing Manager will focus on how Brew goes to market - campaigns, storytelling, launches, partnerships, and brand execution.
• You'll focus on how that attention becomes measurable business growth - e-commerce, conversion, retention, customer value, and revenue.
• Together, these roles will help build the marketing engine for Brew's next stage of growth.
• Why Brew
• Brew is an independent company with a strong point of view, an engaged global community, and significant opportunities ahead.
• You'll join at a stage where your work can have a direct and visible impact on the growth of the company. This is an opportunity for someone who wants ownership, autonomy, and the ability to help build the systems behind a growing American consumer brand.
• **
• Location:**
• Hoboken, NJ (Hybrid)
• **Employment Type:**
• Full-Time