Senior E-Commerce & Site Trading Executive
- company
- VIEVE
- location
- London Area, United Kingdom
- work mode
- hybrid
- posted
- 30 Jun
- **ABOUT US**
- Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype.
- Since launching in 2020, VIEVE has experienced rapid growth, becoming one of the UK’s most exciting beauty brands, with strong revenue performance and continued expansion across channels. Backed by Piper following investment in late 2023, we are entering a pivotal stage of scale — making this an incredibly exciting time to join the business and help shape its future.
- We create a carefully edited range of high-performance products that are powerful, versatile and easy to use, designed to fit seamlessly into everyday life and routines.
- Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression.
- We live by our values of Respect, Inspire and Own It, Together, and we’re building an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry, honesty and community.
- **ABOUT THE JOB**
- As Senior E-Commerce & Site Trading Executive at VIEVE, you’ll take significant ownership of .com trading execution and site performance — acting as the engine behind our digital trading calendar, on-site merchandising, and product launch delivery. This is a senior individual contributor role that sits at the heart of the e-commerce team: highly hands-on, commercially sharp, and trusted to operate with a high degree of independence.
- Working closely with the E-Commerce & Site Trading Manager, you’ll own the delivery and day-to-day execution of what they set the strategy for — ensuring campaigns go live flawlessly, site performance is consistently analysed and acted on, and every product launch is optimised for commercial success. You’ll be the primary liaison with our SEO and development agency partners, producing the reporting and analysis that drives trading decisions, and executing A/B tests that make a measurable difference to conversion.
- This role is ideal for an experienced e-commerce professional who thrives on ownership and delivery, and is ready to play a pivotal role in a fast-growing D2C beauty brand.
- **KEY RESPONSIBILITIES**
- **Trading & Commercial Ownership**
- Drive delivery of weekly, monthly, and seasonal .com revenue targets, acting as a key commercial lead alongside the Manager.
- Lead end-to-end delivery of the digital trading calendar, including campaign launches, offers, product drops, and promotional activity, ensuring commercial and brand goals are met.
- Act as the on-site delivery lead for cross-functional campaigns — owning .com execution and ensuring campaign briefs from Marketing, NPD, and Operations are flawlessly realised on-site, on time.
- Lead regular performance analysis on products, categories, and campaigns — proactively identifying trading opportunities and risks, and bringing forward-looking recommendations to the Manager.
- **Site Merchandising & Product Launches**
- Lead and own on-site merchandising strategy across homepage, collection pages, PDPs, and product listings, driving best-in-class product discovery and sell-through.
- Own end-to-end product launch execution online — from setup, placement, and taxonomy to creative alignment — ensuring every launch is optimised for commercial performance.
- Partner with Creative and Brand Marketing to align product storytelling with site UX, ensuring assets are optimised for engagement and commercial impact.
- **Optimisation & Customer Experience**
- Drive continuous improvements to CVR and AOV — identifying friction points across the funnel and owning the delivery of UX and merchandising solutions.
- Own site navigation, search, filtering, and product ranking to reflect commercial priorities and maximise product discovery.
- Own execution and analysis of A/B tests — building well-reasoned hypotheses, managing test delivery, and presenting results with clear recommendations to improve customer journeys and conversion.
- **Website Administration**
- Own and maintain product feeds, tags, attributes, and site content, ensuring accuracy, completeness, and commercial alignment at all times.
- Day-to-day contact for the development agency — coordinating and briefing technical fixes, site enhancements, and integrations against priorities set by the Manager.
- Own content updates across the site with an SEO-first mindset, ensuring new pages, collections, and campaign content are optimised for discoverability and performance.
- **SEO Maintenance**
- Day-to-day liaison with the SEO agency — coordinating task delivery, communicating business priorities, and ensuring implementation is executed accurately and on time.
- Drive alignment between SEO strategy and business campaigns, launches, and site priorities — proactively identifying and communicating opportunities to grow organic visibility.
- Own organic search performance monitoring for key products, categories, and pages — analysing trends, flagging risks, and translating insights into actionable next steps.
- **Analytics & Reporting**
- Produce and maintain daily, weekly, and monthly .com performance reports via GA4, Shopify analytics, and GSC — providing accurate, well-structured data and clear commercial context.
- Produce insightful trading reports on KPIs, customer behaviour, and site performance — going beyond data to provide analysis, interpretation, and strategic recommendation.
- Present performance summaries and post-campaign reviews to the wider business, framing results with clear narrative and forward-looking actions.
- **WHAT WE ARE LOOKING FOR**
- Experience in an e-commerce, digital trading, or site merchandising role within a DTC, beauty, or fashion brand.
- Proven track record of owning trading execution and delivering measurable improvements to revenue, CVR, or AOV in a fast-paced D2C environment.
- Strong commercial acumen with the ability to connect site performance data to trading decisions and business outcomes.
- Confident hands-on experience with Shopify (or similar platform), including product management, collections, and third-party app integrations.
- Strong analytical skills with proficiency in GA4, Shopify analytics, and Google Search Console; able to translate data into clear, actionable insight.
- Experience owning execution and analysis of A/B tests, with the ability to build hypotheses, interpret results, and present clear recommendations to drive conversion improvements.
- Good working knowledge of SEO principles, site architecture, and collection taxonomy, with experience coordinating closely with an SEO agency.
- Strong cross-functional communication and collaboration skills, with experience coordinating external partners and working effectively across Brand, Marketing, NPD, and Ops teams.
- Highly organised, able to manage multiple workstreams simultaneously and hold yourself and others to a high standard of execution and accuracy.
- **ABOUT YOU**
- Proactive, commercially sharp, and highly organised with exceptional attention to detail.
- Analytical mindset with the ability to translate site performance data into clear, actionable insights and trading decisions.
- Thrives on ownership and delivery — you hold yourself and others to a high standard of execution.
- Excellent communicator and collaborator, comfortable working across functions and with external agency partners.
- Adaptable and able to manage multiple complex workstreams simultaneously in a fast-paced environment.
- Passionate about beauty, e-commerce, and the opportunity to play a pivotal role in a growing D2C brand.
- **WHAT VIEVE OFFERS YOU**
- **Work Life Balance**
- – hybrid working, enhanced family leave and sick pay, 25 days holiday plus bank holidays and your birthday off.
- **A Great Team**
- – a friendly culture and welcoming environment with regular social get-togethers.
- **Rewards**
- – competitive salary, generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.
- **Great Locatio**
- n – in the heart of London.
- **Exciting Opportunities**
- – for growth and development in a rapidly expanding brand.
- **WORKPLACE & DIVERSITY**
- At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation.
- If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application.
- **INTERVIEW PROCESS**
- Screening call with HR
- First interview (video call) with the hiring manager
- Second interview (in-person) with the hiring manager and relevant stakeholders
- Final interview (video call) with VIEVE’s co-founder
- If you’re eager to play a vital role in the growth of VIEVE, we invite you to apply for the Senior E-Commerce & Site Trading Executive role.