(Senior) E-Commerce Manager (f/m/d) – Berlin (hybrid)
- company
- Royfort
- location
- Berlin, Germany
- work mode
- onsite
- posted
- 24 Jun
- Are you an e-commerce manager with a passion for building best-in-class online experiences in the luxury sector? Royfort is seeking an e-commerce manager fluent in German to own and elevate our Shopify store as our primary revenue channel.
- **
- About Royfort**
- Royfort is a leading luxury brand in the home & living sector, founded by two former Google/Amazon employees. We have built a strong and loyal customer base, with tens of thousands of high-net-worth individuals who appreciate the quality and elegance of our products. Our customers are discerning, affluent, and value excellence.
- At Royfort, we take the best elements of top tech company cultures to create an environment that prioritizes personal development, collaboration, and flexibility. You'll work with smart, driven people in a small, agile team where your contributions directly impact our success.
- **Your Responsibilities**
- As E-Commerce Manager, you own the performance of our Shopify store - our primary revenue channel. This is a hands-on role focused on measurable results: conversion, revenue, and a shopping experience worthy of a luxury brand.
- *Own the Shopify Store*
- Own the performance and continuous improvement of our Shopify (Plus) store as the primary revenue channel
- Ensure a flawless mobile experience, where the majority of our traffic converts
- Manage the store's tech stack and apps, and steer an external development agency - challenging their scope, quality, and timelines
- *Conversion Rate Optimization (CRO)*
- Drive CRO through ongoing improvements to site structure, navigation, product pages, and checkout flow
- Run structured A/B tests: form clear hypotheses, set them up cleanly, and judge results by statistical significance
- Use funnel analysis, session replays, and heatmaps to find and fix drop-offs
- *Analytics and Reporting*
- Track, analyze, and report on e-commerce KPIs (CVR, AOV, revenue per visitor, add-to-cart rate, checkout completion)
- Diagnose performance issues directly from the data (e.g. a sudden drop in mobile checkout) and turn insight into action
- *Merchandising and Trading*
- Own on-site merchandising: collection structure, product sorting, search and filter logic, cross- and upselling
- Plan and execute product launches, campaigns, and seasonal peaks on-site to actively drive revenue
- *Brand Stewardship On-Site*
- Ensure the storefront always reflects the luxury positioning of the brand - visually and editorially
- Balance e-commerce best practice with brand integrity
- *Cross-Functional Collaboration*
- Work with marketing on traffic quality, landing pages, and campaign coordination
- Work with operations and retail on product availability, product data, and a consistent experience across our online store and our shop-in-shops at KaDeWe and Breuninger
- **About You**
- 4+ years experience in D2C e-commerce, ideally with direct ownership of an online storefront
- Proven experience managing a Shopify store (Shopify Plus a plus), including working with developers or agencies on UX, CRO, and technical improvements
- Strong analytical skills: confident in GA4 and Shopify analytics, funnel analysis, and A/B testing
- A track record of CRO work that moved real metrics
- On-site merchandising / trading experience
- Comfortable steering agency and freelancer relationships — able to challenge their work, not just manage it
- Luxury or premium sensibility; experience with a 35+ / high-net-worth demographic is a plus
- Hands-on, self-directed, and comfortable with ambiguity in a small team
- Enthusiasm for working with AI tools (Anthropic) to automate and improve day-to-day work
- Ability to multitask and prioritize in a fast-paced, small-team environment
- Fluent in German and English
- Reports directly to one of the founders
- **Interested?**
- Contact us directly via email: valentin@royfort.de