Senior eCommerce Specialist

• **About Us**
• My Mum Made It is a fashion label rooted in sustainability, creative storytelling, and a distinct editorial aesthetic. We're a small, capable team with a thoughtful tech stack and a strong creative point of view. We're entering a growth stage and hiring a Senior Ecommerce Specialist to own digital execution end-to-end.
• **Role Overview**
• Own the day-to-day execution of MMMI's digital channel. You'll run paid ads, build and deploy email, manage Shopify operations and merchandising, and drive on-page SEO and conversion improvements. The Marketing Manager sets direction; you make it happen and own the numbers that follow.
• This is a hands-on senior specialist role. You'll be in the ad accounts, in Klaviyo, and in Shopify every day. This is a high pace role requiring very strong attention to detail and KPI delivery.
• **Key responsibilities**
• Paid advertising
• Own end-to-end execution across Meta (Facebook/Instagram), Pinterest, TikTok and Google Ads (Search, Shopping, PMax).
• Funnel architecture — TOF/MOF/BOF separation, prospecting vs retargeting budget split, audience exclusion logic, campaign objective selection per stage.
• A/B testing methodology — proper test design, statistical significance, isolating variables, avoiding "two changes at once" errors.
• **•**
• Measurement & attribution
• — understanding the gap between platform-reported ROAS, GA4, and Shopify; using blended ROAS / MER as a sanity check; iOS14 / signal loss awareness.
• **•**
• Budget pacing & scaling — when to scale a winning campaign vs build a parallel one, how to handle CPM/CPC drift, dayparting.
• Build, launch, and optimise campaigns aligned to the marketing calendar.
• Own ROAS as the headline metric, with weekly reporting to the Marketing Manager.
• Brief creative requirements to internal/external designers and ensure assets land on time.
• **Email marketing**
• Build, schedule, and deploy campaign sends (Klaviyo) against the marketing calendar.
• Own and improve core flows: welcome, abandoned cart, browse abandonment, post-purchase, win-back, and the existing pre-order overdue flow.
• Segmentation strategy, list hygiene, deliverability monitoring.
• Report on email revenue contribution and flow performance monthly.
• **Shopify operations and merchandising**
• Manage the product catalogue: products, variants, collections, metafields, tags, inventory visibility.
• Site merchandising — collection sorting, featured products, homepage modules, PDP content, navigation.
• Launch and promo setup — discount codes, automatic discounts, banners, countdowns, landing pages.
• Theme management within the Shopify admin (sections, blocks, content) — no Liquid or custom code required.
• Pre-launch QA across all drops: links, images, prices, sizing, descriptions, mobile experience.
• App stack management — adding, removing, and configuring Shopify apps as the channel evolves.
• **Conversion optimisation and on-page SEO**
• Identify and prioritise CVR improvements across PDP, collection, cart, and checkout.
• Run A/B tests and propose changes based on data, not opinion.
• Own on-page SEO hygiene — titles, meta descriptions, alt text, product copy, URL structure, internal linking.
• Work with the Marketing Manager on content/landing page strategy for

Seo

• **Reporting and analytics**
• Weekly channel report: revenue, traffic, CVR, AOV, paid ROAS, email revenue, top movers.
• Monthly deeper dive with the Marketing Manager and Director.
• Comfortable in GA4, Shopify Analytics, Klaviyo reporting, Meta Ads Manager, Google Ads.
• Flag anomalies early — drops in CVR, sync issues, broken funnels — and raise with the right person.
• **Collaboration with the broader stack**
• Partner with the Marketing Manager on calendar planning, campaign execution, and channel strategy.
• Liaise with the Director on anything that touches the technical stack
• Brief external creative partners (designers, photographers) to keep the asset pipeline flowing.
• Stay out of wholesale operations — that channel sits with Del Rainbow and the Director.
• **What you'll own**
• DTC revenue performance (paid + email + site)
• Paid advertising ROAS across Meta, Pinterest, TikTok and Google
• Email channel revenue contribution
• Site conversion rate and key funnel metrics
• Speed and quality of campaign and launch execution
• Shopify catalogue accuracy and site merchandising quality
• **What we're looking for Must-have experience**
• 3–6+ years in ecommerce / digital marketing roles, ideally in DTC fashion, apparel, or lifestyle brands.
• **On day one you must be able to set up and launch all paid ads and email marketing on your own**
• Hands-on Shopify experience (Shopify Plus and Markets a strong plus) — comfortable in the admin without needing a developer.
• Demonstrated ownership of Meta Ads, Pinterest Ads, TikTok Ads and Google Ads campaigns with concrete ROAS examples you can talk through.
• Strong Klaviyo skills — flow building, segmentation, campaign deployment, not just "have used it".
• Working knowledge of GA4 and ecommerce analytics.
• Sharp eye for site quality — typos, broken links, broken mobile views — and a habit of QA before launch.
• Strong communication skills with solid experience presenting to senior management
• **Nice to have**
• Familiarity with Cin7 Omni or similar inventory systems.
• Experience working alongside custom integration layers
• Pre-order or made-to-order business model experience.
• Basic Liquid familiarity (light coding and use of AI)
• Experience working with external paid agencies or freelance creatives.
• **How you work**
• Operator's mindset — you'd rather ship and iterate than plan in perpetuity.
• Numerate and commercially curious — you want to know why a number moved, not just that it did.
• Comfortable with shorthand communication and a fast-moving environment.
• Self-managing — you can take a calendar, a brief, and a deadline and deliver without hand-holding.
• Pragmatic about tools and budget — you choose lean, maintainable solutions over expensive platforms by default.
• Comfortable pushing back constructively when you see a better path.
• **What we offer**
• A senior, high-trust role with real ownership and visibility.
• A small, capable team where decisions happen quickly.
• Room to grow into an Ecommerce Manager title and broader remit as the channel scales.
• Annual performance bonus up to 12% of your salary
• A generous 50% staff discount in our store
• **How to apply**
• Send a short cover note (no need for a long letter) and your CV. We're particularly interested in:
• One paid campaign you ran end-to-end — objective, what you did, what happened, what you'd do differently. (one for each platform - Meta, TikTok, Google Ads and Pinterest)
• One Klaviyo flow or campaign you're proud of — and the numbers behind it.
• One thing you'd want to change about the MMMI site in your first month.
• Website conversion rate project you managed to turn around.
• Shortlisted candidates will have an initial conversation with the Marketing Manager, a working session with the Director, and a final reference round.