Senior Lifecycle Marketing Specialist - Singapore
- company
- Plaud
- location
- Singapore
- posted
- 12 May
- **About Plaud Inc.**
- Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.
- Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.
- To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, LinkedIn, and YouTube
- **Why You Should Join Us**
- Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.
- Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.
- Define the next-gen paradigm for human-AI interaction.
- Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.
- Work with passionate teammates who value innovation, collaboration, and customer success.
- Grow your career in a culture that champions continuous learning and fast career development.
- Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.
- **What You Will Do**
- Own a core lifecycle phase end-to-end (post-acquisition onboarding, conversion, engagement, renewal, or win-back), with accountability for user outcomes and business impact.
- Define lifecycle strategy and hypotheses by identifying target user behaviors, prioritizing initiatives, and setting success metrics tied to funnel and cohort performance.
- Design, sequence, and lead experimentation across automation, segmentation, messaging, timing, and triggers, and make clear decisions on what to scale, iterate, or stop.
- Translate lifecycle data into decisions, diagnosing drop-offs, engagement decay, or churn patterns and adjusting strategy based on evidence rather than intuition.
- Set execution standards and guide specialists, reviewing work, unblocking delivery, mentoring execution talent, and ensuring learnings compound across the team.
- **Skills, Qualifications And Experience We Look For**
- 3-5 years of experience in lifecycle, CRM, or growth marketing, with direct ownership of meaningful user outcomes in subscription or usage-based products.
- Hands-on experience with lifecycle platforms such as Klaviyo, Braze, MoEngage, or similar, with strong understanding of automation logic, segmentation, and experimentation.
- Strong analytical capability, comfortable working with funnel analysis, cohort behavior, and experiment results; ability to query or reason directly with data (e.g. SQL) is a plus.
- Experience operating in global or multi-market environments, balancing global consistency with regional nuance without fragmenting strategy or ownership.
- Clear, decisive communicator with an ownership mindset, able to make trade-offs, challenge assumptions constructively, and be accountable for outcomes rather than activity.
- **What We Offer**
- Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success.
- High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity.
- Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency.
- Best-in-Class Equipment Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires.
- Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity.
- Medical & Insurance Coverage Comprehensive benefits to protect our employees' financial security, physical health, and longterm growth. Medical insurance and WICA coverage for all full-time employees.