Senior Manager, CRM & Lifecycle Marketing
- company
- Levi Strauss & Co.
- location
- San Francisco, CA, United States
- work mode
- hybrid
- posted
- 21 May
- San Francisco, CA
- Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.
- We are looking for a strategic and data-driven Senior Manager to lead our Email, Push Notification, and SMS marketing programs. You will guide strategy for multi-channel campaigns delivering customer engagement, repeat purchase, and revenue.
- You will manage a team of marketers, and work with partners across creative, data science, analytics, loyalty, PR, product, retail, and e-commerce.
- While focused on the US market, you will also provide global support to local marketing teams in other countries, driving brand cohesion and shared best practices.
- **About The Job**
- Direct marketing ownership: Be responsible for overall strategy and results across all email, push, and SMS communications. Create a holistic messaging plan that encompasses dedicated sends for things like important promotional moments and automated trigger programs based on data.
- Manage the customer lifecycle: Develop customer journey maps and improve multi-touch campaigns to engage customers during main lifecycle stages such as welcome, cart abandonment, and win-back.
- Segmentation and personalization: Use customer data to develop targeting segments and deliver personalization at scale.
- Test and optimization: Improve to all programs through ongoing testing of creative, frequency, copy, and audiences.
- Collaboration: Provide insights to creative teams that inform direction of future assets. Partner with data science to improve segmentation strategy with behavioral or demographic insights. Work with merchandizing partners to understand contemporary product selling trends.
- Manage relationships with technology partners and vendors: Ensure we have the tools and partnerships we need to succeed.
- Team leadership: Develop talent, build skillets, and allocate resources. “Lead from the front” and model behaviors that inspire others.
- Provide global support: Share insights, test results, and best practices with local teams outside of the US market to help inform and lead their strategies.
- **About You**
- 7+ years of experience in lifecycle marketing, CRM, or direct marketing with a focus on email
- Experience mentoring a team
- Familiar with a variety of ESP and personalization tools
- Experience improving performance through continuous testing and optimization
- Experience working with creative teams and aligning to brand guidelines
- Experience using web analytics platforms and SQL
- Experience with Omnichannel programs supporting both e-commerce and retail
- This is a hybrid work schedule based in our San Francisco, CA headquarters. We expect you in office 3 days per week, typically Tuesday-Thursday. Note, time in office can vary depending on our needs.
- The expected starting salary range for this role is $136,000- $198,000 per year
- **.**
- We may pay more or less than the posted range based on the location of the role. We will base the amount a employee will earn within the salary range on factors such as relevant education, qualifications, performance and our needs.
- *Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.*
- *LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.*
- **EOE M/F/Disability/Vets**
- **LOCATION**
- San Francisco, CA, USA
- **FULL TIME/PART TIME**
- Full time
- **FILL DATE**
- This position is expected to be filled by 08/12/2026.
- **Current LS&Co Employees, apply via your Workday account.**