Senior Manager, Global eCommerce Playbook & Content Strategy
- company
- HP
- location
- Corvallis, OR, United States
- posted
- 20 May
- **About HP**
- HP is a technology company that operates in more than 170 countries around the world. We create technology that makes life better for everyone, everywhere — every person, every organization, and every community.
- **Role Overview**
- HP needs a leader to drive the evolution, adoption, and execution of the global eCommerce Playbook (content practices) across markets, categories, and channels. This role ensures HP’s digital product content and shopper experiences are clear, consistent, commercially effective, and locally actionable.
- This person is responsible for turning business priorities, market needs, and channel requirements into scalable content frameworks, guidance, and execution models that improve digital shelf quality and business performance globally.
- This role focuses on
- **content strategy, requirements and execution with cross-functional alignment, commercialization, and operational execution**
- **Key Responsibilities**
- Own the Playbook (best content practices) vision and operating model
- Lead the strategy, governance, and continuous improvement of the global eCommerce Playbook for HP
- Define standards for best-in-class digital product experiences across PDPs, partner pages, comparison modules, rich media, and supporting content
- Ensure the Playbook reflects both global consistency and local market realities
- Establish a clear framework for how content should adapt by channel, category, product tier, and audience need
- Translate business and product priorities into content requirements
- Partner with product, category, marketing, and regional teams to identify what content is needed for successful launches and always-on optimization
- Build scalable requirements for product storytelling, value proposition hierarchy, feature communication, visual assets, educational content, and conversion-driving modules
- Ensure content strategies support both premium launches and high-volume operational needs
- Drive content readiness and commercial excellence
- Support new product introduction readiness by defining the required content package, timing, and channel priorities
- Ensure launches are supported with the right content guidance for global, regional, and partner execution
- Help teams prioritize what matters most for business impact rather than producing content for content’s sake
- Improve digital shelf quality and shopper experience
- Use data, audits, benchmarks, and market feedback to identify gaps and opportunities across digital experiences
- Recommend improvements to structure, messaging, imagery, navigation, comparison, education, and conversion elements
- Champion customer-first thinking in how products are presented online
- Align global strategy with local execution
- Serve as the bridge between worldwide teams and local market teams
- Ensure the Playbook is useful in real-world execution with digital tools (syndication), not just a global PPT document nobody uses
- Enable markets with clear guidance, frameworks, examples, and decision support
- Balance governance with flexibility where channel, country, or category differences require it
- Influence stakeholders across a complex organization
- Work across marketing, eCommerce, category, product marketing, operations, design, analytics, and regional teams
- Align stakeholders around priorities, standards, timelines, and tradeoffs
- Drive decisions in environments where ownership may be distributed and not always clean
- Connect content strategy to business impact
- Test, Test, Test: test local and scalable practices to validate optimization opportunities
- Define and track the right success metrics for Playbook adoption and content effectiveness
- Use performance insights to refine standards over time
- **Education:**
- University degree preferred but not mandatory
- **Experience**
- 8+ years in eCommerce, digital merchandising, content strategy, product marketing, digital experience, or related fields
- Strong experience building or managing scalable content frameworks for complex product portfolios
- Experience supporting global organizations with regional or market-level execution needs
- Strong understanding of product detail pages, digital shelf best practices, content hierarchies, and shopper decision-making
- Experience working cross-functionally across business, marketing, content, operations, and regional teams
- Proven ability to translate ambiguity into structured frameworks, priorities, and action plans
- Strong executive communication and stakeholder management skills
- **Preferred Qualifications**
- Experience in consumer technology, retail, eCommerce, or omnichannel environments
- Familiarity with partner and marketplace ecosystems
- Experience supporting global product launches and ongoing content optimization
- Knowledge of content production workflows, digital asset ecosystems, and localization models
- Comfort working with analytics, benchmarking, and performance data to influence content strategy
- **Why HP?**
- Inclusive and diverse work environment
- Opportunities for growth and development
- Commitment to sustainability and social impact
- The base pay range for this role is $154,400 to $227,750 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
- **Benefits**
- HP offers a comprehensive benefits package for this position, including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview)
- The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.