Senior Manager of Performance Marketing

• WHOOP is hiring a Senior Manager of Performance Marketing to manage global performance marketing programs that drive sustainable member growth
• This role will partner closely with Brand Media, Marketing Analytics, Creative, Marketing Strategy & Operations, Product, and Finance teams to maximize marketing effectiveness and business impact
• The ideal candidate is a data-driven marketer who thrives in fast-paced environments, balances strategic thinking with operational excellence, and is passionate about leveraging insights to accelerate growth at scale
• Manage performance marketing programs across key paid acquisition channels, including paid social, search, video, and emerging platforms to drive efficient member acquisition and revenue growth
• Develop and manage channel budgets, forecasting models, and investment strategies to optimize customer acquisition cost (CAC), return on ad spend (ROAS), and overall marketing efficiency
• Allocate and optimize media spend across global campaigns, markets, channels, and audiences to maximize business outcomes while balancing efficiency and growth objectives
• Partner with Marketing Analytics to establish measurement frameworks, evaluate incrementality, and generate actionable insights that inform growth strategies and investment decisions
• Collaborate with Creative, Brand Media, and Marketing Strategy & Operations teams to develop testing roadmaps, improve creative performance, and enhance audience targeting and messaging
• Identify and evaluate new acquisition opportunities, platforms, technologies, and partnerships that can unlock scalable growth
• Partner cross-functionally with Growth Product and Lifecycle Marketing teams to improve attribution, conversion tracking, and end-to-end member acquisition experiences
• ### Benefits
• Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
• Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
• Get Invested: In addition to a competitive base salary and 401k, you’re eligible to receive stock options to share in the future of

Whoop

• WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
• Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
• Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
• It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
• Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.- Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities
• Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering
• Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels
• 7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines, with a proven track record of driving measurable business results
• Demonstrated ability to build forecasting models, manage budgets, and communicate business impact to senior stakeholders
• Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices
• Experience in direct-to-consumer (DTC) businesses and a demonstrated ability to succeed in fast-moving, high-growth environments where priorities evolve quickly
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
• Ability to operate effectively in ambiguous environments, prioritize competing initiatives, and execute with a high degree of ownership
• Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply