Senior Paid Media & Performance Marketing Manager

• About VoltX Energy
• VoltX Energy is one of the fastest-growing DTC brands in the Australian home solar and battery market.
• We operate across the customer journey—from acquisition through conversion—and are building a high-performance marketing function designed to move faster than traditional players in the energy industry.
• With approximately
• **AU$15M+ in annual paid media investment**
• we have significant scale and an ambitious growth agenda. As the Australian market for home electrification and energy storage continues to expand, we're looking for a senior performance marketing leader who can help us build a world-class paid acquisition engine.
• The Role
• We are looking for a
• **Senior Paid Media & Performance Marketing Manager**
• to take ownership of our
• **AU$15M+ annual paid media budget**
• across Meta, Google, and emerging channels.
• This is a hands-on senior leadership role. You will be expected to operate at both the
• **strategic and executional level**
• —from rebuilding account structures and developing bidding strategies to defining attribution methodology, leading experimentation, and advising the CMO on performance and investment decisions.
• You won't simply be managing an existing paid media operation. You'll be expected to
• **challenge the status quo, identify opportunities others miss, and materially improve the efficiency and predictability of our acquisition engine.**
• Key ResponsibilitiesPaid Media Strategy & Budget Ownership
• Own the overall strategy and performance of the
• **AU$15M+ annual paid media budget**
• Develop channel strategies across Meta, Google, and emerging paid acquisition channels.
• Determine budget allocation, bidding strategies, account structures, audience architecture, and investment priorities.
• Identify opportunities to scale efficiently while maintaining or improving CAC and lead quality.
• Make high-value budget allocation decisions using data, testing, and commercial judgment.
• Performance & Growth Optimization
• Develop and execute strategies to significantly improve CAC, ROAS, conversion rates, and overall acquisition efficiency.
• Identify performance trends, inefficiencies, and growth opportunities across the paid funnel.
• Build forecasting and performance models that enable predictable lead and customer acquisition.
• Establish clear performance benchmarks and continuously challenge the team to improve against them.
• Attribution & Measurement
• Own the paid media attribution framework and determine what metrics the business should trust.
• Evaluate attribution across platforms and build a reliable approach to triangulating performance.
• Partner with analytics and technology teams to improve tracking, measurement, and reporting.
• Continuously assess whether our measurement methodology accurately reflects business performance.
• Testing & Experimentation
• Build and lead a structured testing framework across channels, audiences, creative, landing pages, offers, and campaign structures.
• Increase testing velocity while ensuring experiments are methodologically sound.
• Translate successful experiments into repeatable strategies that compound over time.
• Encourage a culture of evidence-based decision-making and continuous experimentation.
• Performance Creative
• Partner closely with the Brand and Creative teams to develop high-performing paid creative.
• Brief creative teams based on performance insights, audience behavior, and channel requirements.
• Establish clear creative testing frameworks and performance benchmarks.
• Identify creative trends and opportunities that can improve acquisition efficiency.
• Team & Agency Leadership
• Lead and develop the paid acquisition team, including SEM, Meta, paid creative, and other specialists.
• Provide clear direction, performance expectations, coaching, and strategic guidance.
• Manage external agencies and partners where required.
• Build processes and standards that enable the team to operate with speed, accountability, and commercial discipline.
• Executive Partnership
• Act as the primary paid acquisition partner to the

Cmo

• Present weekly performance updates, insights, forecasts, risks, and opportunities.
• Clearly communicate the reasoning behind major investment and optimization decisions.
• Provide strategic recommendations based on data, market conditions, and commercial priorities.
• What Success Looks Like
• Within your first 12 months, success will include:
• **25–30% reduction in customer acquisition cost (CAC)**
• while maintaining or improving lead and customer quality.
• A predictable paid acquisition pipeline with forecast accuracy within approximately
• **±10%**
• Improved efficiency and scalability across Meta, Google, and emerging channels.
• A robust attribution and measurement framework that leadership can confidently use for investment decisions.
• A significantly faster and more disciplined experimentation process.
• A high-performing paid media team with clear ownership, accountability, and operating standards.
• A paid acquisition function recognized internally as a competitive advantage for VoltX Energy.
• What We're Looking ForEssential Experience
• **8+ years of experience**
• in paid media, performance marketing, growth marketing, or a closely related discipline.
• Proven experience managing
• **AU$10M+ in annual paid media spend**
• in a current or previous role.
• Experience in
• **DTC, e-commerce, marketplace, or high-volume lead-generation businesses**
• Deep hands-on expertise across
• **Meta Ads and Google Ads**
• Strong working knowledge of
• **TikTok, YouTube, programmatic advertising, and emerging paid channels**
• Demonstrated experience significantly improving CAC, ROAS, conversion rates, or other critical acquisition metrics.
• Experience developing or rebuilding
• **paid media account structures, bidding strategies, audience frameworks, and testing programs**
• Experience building, improving, or challenging
• **attribution and measurement frameworks**
• Strong understanding of performance creative and the relationship between creative, media buying, audience, and conversion.
• Experience directly managing and developing performance marketing specialists and/or external agencies.
• Strategic & Commercial Capability
• Strong analytical and commercial judgment, with the ability to make
• **AU$1M+ budget decisions under imperfect information**
• Ability to move between high-level strategy and hands-on execution.
• Strong understanding of the full paid acquisition funnel, from impression through lead/customer conversion.
• Comfortable challenging assumptions and making unconventional decisions when the data supports them.
• Strong communication skills and confidence presenting performance, recommendations, and investment decisions to C-level leadership.
• Demonstrated ability to turn performance insights into actionable business decisions.
• A Strong Plus
• Experience scaling a DTC brand through a period of rapid growth.
• Experience in
• **solar, renewable energy, home improvement, telecommunications, finance, automotive, or other high-consideration categories**
• Experience operating in the Australian or ANZ market.
• A demonstrated point of view on modern paid media, attribution, experimentation, and performance marketing.
• Industry visibility through speaking, writing, publishing, communities, or other demonstrated contributions to the performance marketing field.
• The Ideal Candidate
• You are a
• **senior performance marketing operator—not simply a channel manager**
• You know when to trust the dashboard and when to question it. You can rebuild an account structure on Friday, challenge an attribution model on Monday, and confidently explain a million-dollar budget decision to the CMO on Tuesday.
• You're comfortable working at scale, moving quickly, making decisions with imperfect information, and being accountable for measurable commercial outcomes.
• Most importantly, you have a track record of
• **changing the trajectory of paid acquisition performance**
• not simply maintaining an existing program.
• Why Join VoltX Energy?
• Own and influence a
• **AU$15M+ annual paid media portfolio**
• Work directly with senior marketing leadership.
• Have significant influence over paid acquisition strategy and investment decisions.
• Join a rapidly growing DTC business operating in one of Australia's fastest-developing energy categories.
• Build and lead a high-performing paid acquisition function from the ground up.
• Work in an environment where performance, experimentation, and commercial impact are highly valued.