Senior Paid Media Buyer

• **Ridge**
• **- Designed For Life.**
• Ridge crafts products made to last a lifetime through with simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community - setting our North star as we strive to improve everyday. Together we can do more with less.
• Ridge started with The Ridge Wallet as a Kickstarter project in 2013 and is now in the hands and pockets of over 3 million people worldwide! We currently operate around the globe selling in the US, Canada, the UK, EU, and Australia on Shopify and through other channels such as Amazon and

Wholesalers

• We have also expanded and continue to expand our product catalog to include KeyCases, Bolt Action Pens, Knives, Rings, Watches and we have plenty more in the works!
• We are looking for people interested in positions with tremendous growth potential, but which come with high expectations of work rate and quality of work. We are a fully remote company and utilize that to find the best talent around the world to join our team. Since we are a remote-first company, we always do our best to be as accommodating to a healthy work/life balance.
• **Job Overview**
• The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter/X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.
• **Job Responsibilities:**
• **Campaign and Platform Ownership:**
• Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
• Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.
• **Ad Building:**
• Own the creation, management, and optimization of paid social media advertisements.
• Develop and implement ad copy and creative content that aligns with campaign objectives.
• Ensure that all ads meet platform guidelines and brand standards.
• **Data Analysis:**
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Own the creative feedback loop, translating paid media performance data into actionable direction for the creative team
• **Quality Assurance:**
• Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
• Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.
• **Ad Creative:**
• Coordinate with the performance creative team to develop compelling ad visuals and strategy that resonate with target audiences.
• Provide feedback and suggestions to the creative team to enhance ad effectiveness.
• Ensure creative assets are received and launched in accordance with campaign deadlines.
• **Campaign Management:**
• Manage and optimize campaigns across all owned channels.
• Implement targeting strategies to reach the desired audience segments.
• Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.
• **Strategic Planning:**
• Contribute to the development of campaign strategies and media plans.
• Participate in brainstorming sessions to generate innovative ideas for campaign improvement.
• Assist in the research and identification of new advertising opportunities and platforms.
• Demonstrate depth in creative analysis frameworks to identify what's working, what's not, and why
• **External Partner Communication:**
• Serve as the main point of contact for external ad partners and agencies for owned channels.
• Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.
• **Qualifications & Experience:**
• 5+ years of DTC Paid Media Buying and Growth Marketing experience
• Expertise in media buying across Meta, TikTok, Snapchat, Twitter/X, and AppLovin
• DTC ad agency experience and/or in-house experience at a $100M+ DTC brand, a plus
• Familiarity with third-party analytics and attribution tools such as Northbeam, Triple Whale, Haus, and GA4
• Strong knowledge of incrementality, lift testing, and spend scaling
• Exceptional analytical skills with experience building and presenting performance reports
• Experience in audience segmentation, retargeting strategies, and A/B testing
• Strong communication and collaboration skills
• Proficiency in GSuite, Notion, Slack, and Loom for day-to-day productivity, documentation, and async communication
• **Job Type:**
• Full-time
• **Travel Requirements:**
• No
• **Work Location:**
• Remote
• **Ready to Apply?**
• If this sounds like you, we’d love to hear from you.