Senior Paid Media Manager
- company
- Black Propeller
- location
- Brazil
- posted
- 12 Aug
- **About Black Propeller**
- Black Propeller is a performance-driven digital marketing agency helping SMB and Enterprise clients achieve measurable growth through data, technology, and integrated marketing strategy.
- We are looking for a Senior Paid Media Manager to manage a cross-functional marketing pod, develop 360° client strategies, and ensure strong delivery across all marketing workstreams.
- **Position Summary**
- The Senior Paid Media Manager combines team management, integrated marketing strategy, and client leadership.
- This person will manage a pod of marketing specialists, set the strategic direction for an assigned client portfolio, and ensure all channels and workstreams support the client’s wider business objectives.
- The ideal candidate has agency experience, a broad understanding of digital marketing, and the ability to lead specialists across paid media, SEO, content, creative, CRM, analytics, and conversion optimization.
- **Key Responsibilities**
- **Team and Pod Leadership**
- Lead and manage a cross-functional pod of marketing specialists and Global Resource Team members.
- Set clear priorities, responsibilities, timelines, and expectations across client workstreams.
- Delegate execution effectively while maintaining ownership of overall strategy and delivery quality.
- Organize internal alignment points to keep projects, campaigns, and deliverables on track.
- Review the team’s work for quality, accuracy, and alignment with the client strategy.
- Resolve blockers, manage competing priorities, and ensure commitments are delivered.
- Provide regular feedback, coaching, and support to help team members develop and perform effectively.
- **Integrated Marketing Strategy**
- Develop integrated 360° marketing strategies based on each client’s business goals, audience, market, and customer journey.
- Align paid search, paid social, SEO, content, creative, CRM, analytics, and conversion optimization within one cohesive strategy.
- Translate client objectives into clear priorities and actionable plans for specialist teams.
- Recommend channel mix, budget allocation, audience strategy, messaging, and campaign priorities.
- Connect marketing activity to business outcomes such as revenue, customer acquisition cost, lifetime value, ROAS, and profitability.
- Use performance data, competitive insights, and market trends to identify risks and growth opportunities.
- Turn reporting into clear recommendations explaining what happened, why it happened, and what should happen next.
- **Client Leadership**
- Serve as the primary strategic lead for an assigned portfolio of clients.
- Build strong relationships with senior stakeholders and act as a trusted marketing advisor.
- Develop a clear understanding of each client’s business model, challenges, competitive landscape, and growth objectives.
- Lead strategy calls, performance reviews, and quarterly business reviews.
- Present complex marketing information in clear, commercially focused language.
- Manage expectations, address concerns proactively, and maintain confidence in the agency’s strategic direction.
- Identify opportunities to improve performance, expand services, and strengthen client relationships.
- **Qualifications**
- 4+ years of experience in paid media, digital marketing, integrated marketing, client strategy, or account leadership.
- Prior paid media experience is essential.
- Previous experience within a digital marketing, performance marketing, or advertising agency.
- Experience directly managing, mentoring, or developing marketing team members.
- Experience leading cross-functional teams, client pods, or groups of channel specialists.
- Demonstrated experience developing multi-channel or full-funnel marketing strategies.
- Strong understanding of paid search and paid social, with broad knowledge of SEO, content, creative, CRM, analytics, and conversion optimization.
- Experience managing senior client relationships and presenting strategic recommendations.
- Strong analytical skills and the ability to turn performance data into actionable business insights.
- Effective delegation, prioritization, communication, and commercial thinking skills.
- Experience working with offshore, nearshore, or distributed teams is preferred.