Senior Performance Marketing

• **HeyRCG**
• is a marketing and consultancy agency committed to supporting the growth and success of businesses. With teams based in South Yarra and Umalas, we work as an extension of our clients; collaborative, curious, and passionate about helping people thrive.We’re looking for a Digital Marketer specialising in paid ads to join our fast-paced, creative team in Bali. You’ll work across a range of industries, assisting in the execution and optimisation of digital marketing campaigns. This role is ideal for someone who is adaptable, proactive, and eager to learn within a supportive and dynamic agency environment.
• **Responsibilities :
• Campaign Execution & Optimisation**
• Plan, launch, and manage paid advertising campaigns on Meta platforms using Ads Manager.
• Set up and manage Google Ads campaigns, including Search and Performance Max.
• Develop audience targeting strategies and perform A/B testing on creative, copy, audiences, and bidding strategies.
• Analyse campaign performance and optimise for maximum

Roi

• Set up and manage Facebook Pixel and Google Tag Manager.
• Create, test, and manage email campaigns in Klaviyo, including performance tracking and reporting.
• Ensure accurate tracking of customer events and e-commerce triggers in Klaviyo for segmentation and targeting.
• **Ecommerce & CRM Support**
• Integrate paid advertising efforts with Shopify and Klaviyo to support e-commerce sales funnels and customer journeys.
• Monitor and maintain pixel and conversion tracking for accurate reporting and retargeting.
• **Reporting & Analysis**
• Generate performance reports with actionable insights for clients and internal teams.
• Provide clear recommendations for campaign improvements based on data.
• **Cross-Channel Coordination**
• Work closely with designers and copywriters to brief and review ad creative.
• Coordinate consistent messaging and tracking across Meta Ads, Google Ads, Klaviyo, and Shopify.
• **Client & Team Collaboration**
• Communicate effectively with clients to align on goals, budgets, and expectations.
• Share knowledge with the team to support a culture of continuous improvement.
• **Requirements**
• 2+ years of experience in digital marketing with a focus on paid ads
• Strong written and verbal English communication skills
• Degree in Marketing, Communications, or related field (preferred but not essential with relevant experience)
• Proficiency with Meta Ads Manager and Google Ads
• Solid understanding of paid media KPIs, attribution models, and customer lifecycle marketing
• Ability to interpret data and translate insights into strategic actions
• Confident presenting results and recommendations directly to clients
• Comfortable using tools such as Google Sheets, Docs, and Slack.
• Organised, dependable, and proactive in asking questions
• Curious about trends, algorithms, and audience behaviours
• Able to manage multiple tasks and prioritise effectively
• Collaborative and eager to contribute ideas
• **Bonus (Nice to Have)**
• Previous experience in a creative or marketing agency
• Familiarity with other paid platforms such as TikTok Ads or Pinterest Ads