Senior Performance Marketing Specialist (2-Year Contract, Convertible to Permanent)
- company
- VeSync
- location
- Singapore
- posted
- 6 Aug
- **The Company:**
- VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
- We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention - just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot - we also need driven and talented people to join our team.
- That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work - they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
- **Check Out Our Brands:**
- levoit.com | cosori.com | etekcity.com| pawsync.com
- **Job Descriptions:**
- Manage the company's ad campaigns on global platforms (Google, Meta, TikTok, etc.), taking full ownership of paid advertising performance
- Develop advertising strategies and plans, allocate budgets effectively, and optimize campaign pacing
- Generate ad creatives and copy based on product features and collaborate with Creative Team to produce high-performing ad assets
- Monitor campaign performance, analyze data insights, and promptly optimize underperforming strategies
- Collaborate closely with the marketing and sales operations teams, adjusting strategies based on product cycles and data feedback
- Take on additional duties and projects assigned to support the team and business objectives
- **Ideal Candidate:**
- Bachelor’s degree in marketing, advertising, business, or related field
- At least 2 years of paid advertising experience, including hands-on experience with Google Ads, Meta Ads, and TikTok Ads. Familiar with major campaign types and the functionalities of Google and Meta platforms, especially as applied to the e-commerce industry.
- Able to identify key metrics for paid media success, possesses a keen eye for data analysis, and knows how to leverage data to optimize campaign performance.
- Result-oriented and capable of independently tracking core KPIs such as ROI, developing campaign strategies based on performance metrics
- Comfortable working with international teams across both Eastern (China) and Western (U.S., EU) cultural backgrounds.
- Experience managing paid advertising campaigns for North America and Europe markets will be an added advantage.
- **The successful candidate may have the opportunity to attend onboarding training in Shenzhen, China for 2 – 3 weeks**