Senior Performance Marketing Specialist

• We’re an award-winning global outsourcer providing contact center and back office services on behalf of our global clients. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
• **Job Description**
• Senior Performance Marketing Specialist
• Client: The Hype Society (Australia)
• Delivery Partner: Acquire Intelligence
• Engagement Model: Dedicated Offshore Resource (Full-time)

Experience required

• 5+ years agency experience
• Role Overview
• The Senior Performance Marketing Specialist will be responsible for owning, executing, and optimising multi-channel performance marketing campaigns across The Hype Society’s client portfolio. This role is designed for a senior agency-trained marketer who is highly autonomous, performance-driven, and comfortable managing multiple client accounts while collaborating closely with Australian-based strategists and account leads.
• This role is hands-on and execution-focused, with strategic input expected as accounts scale.
• Key Responsibilities
• Performance Marketing Execution
• Plan, build, execute, and optimise paid media campaigns across key platforms, including:
• Google Ads (Search, Performance Max, Shopping)
• Meta (Facebook & Instagram)
• TikTok, LinkedIn, and other platforms as required
• Manage account structures, budget allocation, bidding strategies, and targeting frameworks aligned to client KPIs.
• Implement and maintain conversion tracking using GA4, Google Tag Manager outputs, Meta pixel, and platform-native tools.
• Optimisation & Growth
• Monitor campaign performance daily and make real-time optimisations to improve:
• ROAS
• CPA
• Conversion rate
• Spend efficiency
• Conduct A/B testing across ads, audiences, creative inputs, and landing page assumptions.
• Scale high-performing campaigns while maintaining efficiency and performance discipline.
• Reporting & Insights
• Produce weekly and monthly performance reports covering:
• Spend, conversions, CPA, ROAS
• Key trends, risks, and opportunities
• Provide clear insights and recommendations that can be used directly by client-facing teams.
• Support performance reviews by articulating what is working, what needs adjustment, and next-step recommendations.
• Cross-Functional Collaboration
• Work closely with strategy, creative, and account management teams.
• Ensure alignment between media strategy, creative execution, audience targeting, and client objectives.
• Participate in internal optimisation discussions and share learnings across accounts.
• Capability & Standards
• Apply agency best practices across account management and performance delivery.
• Contribute to the refinement of performance marketing frameworks, templates, and optimisation methodologies.
• Maintain high standards of documentation, hygiene, and accountability across all campaigns.
• **Required Experience & Skills**
• Must-Have
• 5+ years of experience in a performance marketing or paid media agency environment
• Proven hands-on experience managing multiple client accounts concurrently
• Strong expertise across Google Ads and Meta, with exposure to TikTok and LinkedIn preferred
• Deep understanding of performance metrics (ROAS, CPA, LTV, CAC, conversion rate)
• Strong analytical skills and ability to translate data into actionable insights
• Excellent written English and confidence working with Australian stakeholders
• Nice to Have
• Ecommerce and lead-generation client experience
• Exposure to international markets (AU, NZ, US, UK)
• Experience mentoring or supporting junior paid media specialists
• Working Style & Fit
• Comfortable operating as a dedicated offshore extension of an Australian agency
• Highly organised, proactive, and accountable for outcomes
• Able to manage volume, prioritisation, and deadlines effectively
• Performance-driven mindset with a strong sense of ownership
• Join the A-Team and experience the A-Life!