Senior Shopify D2C eCommerce Website Developer

• **Senior Shopify D2C eCommerce Website Developer**
• **Location:**
• Remote
• **Employment Type:**
• Full-Time / Contract
• **Experience:**
• 4–8+ Years
• We are looking for an experienced
• **Shopify D2C eCommerce Website Developer**
• who understands that an online store is more than just a website—it is a sales engine.
• You will be responsible for designing, developing, optimizing, and maintaining high-converting Shopify stores for Direct-to-Consumer (D2C) brands across multiple industries. The ideal candidate combines strong development skills with deep knowledge of eCommerce UX, conversion rate optimization (CRO), SEO, performance optimization, and customer journey design.
• This role requires someone who thinks like an eCommerce growth specialist—not just a developer.
• Key Responsibilities
• Shopify Development
• Build Shopify websites from scratch.
• Develop custom Shopify themes using Liquid.
• Customize premium Shopify themes.
• Develop reusable Shopify sections and templates.
• Build responsive, pixel-perfect interfaces.
• Optimize website architecture for scalability.
• Configure Shopify Markets for international selling.
• Implement multilingual and multi-currency stores.
• D2C Conversion Optimization (CRO)
• Develop websites that maximize:
• Revenue
• Conversion Rate
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Implement:
• Upsell & Cross-sell
• Frequently Bought Together
• Bundles
• Sticky Add-to-Cart
• Smart Cart Drawer
• One-page Checkout Optimisation
• Buy Now functionality
• Cart Recovery
• Exit Intent Popups
• Trust Badges
• Urgency Elements
• Social Proof
• Review Integration
• Wishlist
• Recently Viewed Products
• UI / UX
• Design experiences following modern D2C standards.
• Responsible for:
• User Journey Mapping
• Information Architecture
• Product Discovery
• Navigation Optimization
• Collection Page UX
• Search Experience
• Mobile-first Design
• Accessibility
• UX Heuristics
• Micro-interactions
• Customer Trust Building
• Performance Optimization
• Achieve excellent scores across:
• Google Lighthouse
• Core Web Vitals
• GTMetrix
• PageSpeed Insights
• Optimize:
• Lazy Loading
• Image Compression
• JavaScript
• CSS
• Fonts
• Critical Rendering Path
• CDN
• Caching
• Third-party Scripts
• Shopify Apps & Integrations
• Integrate and configure:
• Klaviyo
• Judge.me
• Yotpo
• Loox
• Recharge
• Gorgias
• Zendesk
• Shiprocket
• Easyship
• Razorpay
• Stripe
• PayPal
• PhonePe
• Google Analytics 4
• Google Tag Manager
• Meta Pixel
• TikTok Pixel
• Snapchat Pixel
• Pinterest Tag
• Microsoft Clarity
• Hotjar
• SEO Implementation
• Implement technical SEO including:
• Schema Markup
• JSON-LD
• Meta Tags
• Canonicals
• Sitemap
• Robots.txt
• Breadcrumbs
• Internal Linking
• URL Structure
• Product SEO
• Collection SEO
• Blog SEO
• Structured Data
• Analytics & Tracking
• Configure:
• GA4
• GTM
• Enhanced Ecommerce
• Conversion Tracking
• Event Tracking
• Server-side Tracking (preferred)
• Funnel Tracking
• Attribution Setup
• Shopify Plus (Preferred)

Experience with

• Shopify Plus
• Checkout Extensibility
• Shopify Functions
• Shopify Flow
• B2B Features
• Custom Checkout
• Shopify Markets
• Headless Commerce (Hydrogen)
• API Development

Experience integrating

• ERP
• CRM
• Inventory Systems
• OMS
• Shipping APIs
• Payment APIs
• WhatsApp APIs
• Loyalty Platforms
• Subscription Platforms
• Development Best Practices
• Git
• GitHub
• Bitbucket
• CI/CD
• Version Control
• Code Reviews
• Documentation
• Security Best Practices
• Clean Code Principles
• Required Technical Skills
• Shopify
• Shopify Plus
• Liquid
• Shopify CLI
• Shopify Theme Architecture
• Shopify APIs
• Shopify Functions
• Checkout Extensibility
• Shopify Flow
• Shopify Markets
• Frontend
• HTML5
• CSS3
• SCSS
• Bootstrap
• Tailwind CSS
• JavaScript (ES6+)
• TypeScript
• jQuery
• React (Preferred)
• Backend
• Node.js (Preferred)
• REST APIs
• GraphQL
• Webhooks
• Development Tools
• VS Code
• Git
• GitHub
• Postman
• Figma
• Jira
• Trello
• ClickUp
• D2C eCommerce Knowledge Required
• Strong understanding of:
• Customer Psychology
• Conversion Rate Optimization
• Funnel Optimization
• Landing Pages
• Product Detail Pages
• Collection Pages
• Checkout Optimization
• Subscription Commerce
• Loyalty Programs
• Referral Systems
• Customer Retention
• Repeat Purchase Strategy
• Email Capture
• SMS Marketing
• Omnichannel Commerce
• Nice To Have
• Shopify App Development
• Headless Commerce
• Hydrogen
• Oxygen
• Remix
• AI-powered Shopping Experiences
• AI Search
• Shopify Sidekick
• Shopify Magic
• CRO A/B Testing
• Heatmap Analysis
• Session Recording Analysis
• AI-assisted Development
• Soft Skills
• Excellent Communication
• Ownership Mindset
• Problem Solving
• Attention to Detail
• Business Thinking
• Time Management
• Client Communication
• Documentation Skills
• Team Collaboration
• Growth Mindset
• KPIs
• Success will be measured on:
• Conversion Rate Improvement
• Website Performance Score
• Core Web Vitals
• Page Load Speed
• Bug Resolution Time
• On-time Delivery
• SEO Health Score
• Mobile Performance
• Revenue Impact
• Cart Abandonment Reduction
• Average Order Value Improvement
• Customer Satisfaction
• Preferred Industry Experience
• Candidates with experience building Shopify stores for:
• Fashion & Apparel
• Beauty & Cosmetics
• FMCG
• Health & Wellness
• Electronics
• Furniture
• Food & Beverage
• Luxury Brands
• Jewelry
• Home Décor
• Pet Care
• Sports & Fitness
• will be given preference.
• Portfolio Requirements (Mandatory)
• Applicants must submit:
• Minimum 5 live Shopify websites
• Shopify Plus projects (if available)
• Before vs After performance improvements
• Lighthouse Reports
• Core Web Vitals reports
• GitHub profile (if available)
• Figma-to-Shopify implementations
• Custom Shopify features developed
• Apps integrated
• CRO improvements delivered
• Revenue or conversion improvements achieved (where permissible)