SEO Manager

• **1. SEO Strategy**
• Build and execute the full SEO strategy for the brand.
• Identify high-intent keywords that can drive traffic and sales.
• Create monthly SEO growth plans for categories, product pages, blogs, and landing pages.
• Track competitor rankings and find opportunities to outrank them.
• **2. On-Page SEO**
• Optimise product pages, collection pages, landing pages, and blog pages.
• Write and improve meta titles, meta descriptions, headings, URLs, and internal links.
• Ensure pages are structured properly for Google and users.
• Work with content writers to create SEO-friendly content.
• **3. Technical SEO**
• Audit the website for technical SEO issues.
• Work with developers to fix crawl errors, indexing issues, site speed, schema, canonical tags, redirects, broken links, and sitemap issues.
• Improve Core Web Vitals and mobile SEO performance.
• Monitor Google Search Console regularly.
• **4. Content SEO**
• Create SEO content briefs for blogs, buying guides, product pages, and category pages.
• Plan content clusters around key topics.
• Update old content to improve rankings.
• Ensure content is useful, compliant, and conversion-focused.
• **5. Off-Page SEO**
• Build a backlink strategy through PR, guest posts, partnerships, and content outreach.
• Monitor backlink quality and avoid spammy links.
• Find opportunities for brand mentions and authority building.
• **6. Reporting & Analytics**
• Track organic traffic, keyword rankings, conversions, revenue, CTR, bounce rate, and page performance.
• Prepare weekly and monthly SEO reports.
• Use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Keyword Planner.
• **Required Skills**
• Strong understanding of on-page, off-page, and technical

Seo

Experience with e-commerce seo

• Good knowledge of Google Search Console and GA4.
• Ability to work with developers, content writers, and performance marketing teams.
• Strong keyword research and competitor analysis skills.
• Understanding of conversion-focused SEO, not just traffic.
• Good writing and content planning skills.
• **Preferred Experience**
• Experience in D2C, healthcare, wellness, beauty, supplements, or e-commerce brands.
• Experience scaling organic traffic for a growing brand.
• Understanding of SEO for product pages, category pages, and marketplaces.
• Basic knowledge of HTML, schema, and page speed optimisation.