SEO Manager

• **About Digilatics**
• Digilatics is a performance-driven digital marketing agency serving US-based businesses. We specialize in scalable lead generation systems powered by paid media, organic acquisition, and disciplined analytics.
• Our operating philosophy emphasizes execution quality, structured thinking, and measurable business outcomes rather than activity-based reporting. SEO at Digilatics is treated as a growth channel with defined performance targets, not a checklist of tactics.
• **About the Role**
• The SEO Manager role is responsible for building and operating a structured organic growth function focused on the US market.
• This position owns:
• SEO strategy development
• Technical SEO direction
• Content-driven organic growth systems
• Team leadership and execution discipline
• The SEO Manager is expected to build reliable processes, identify growth opportunities, diagnose ranking and traffic issues, and ensure execution quality across all SEO initiatives.
• **Experience & Core Requirements**
• 6–8+ years of experience in SEO
• 3-4 years managing SEO campaigns targeting the US market
• Proven experience driving measurable organic growth for competitive industries
• Strong understanding of technical SEO, content SEO, and authority-building strategies
• Practical experience using AI tools, LLMs, and automation systems to improve SEO research, content workflows, and analysis efficiency.
• Exposure to building or using AI-assisted workflows i.e. prompt frameworks, AI research assistants, content generation pipelines, or automation agents.
• Demonstrated experience managing and mentoring SEO teams
• Experience working in agencies managing multiple client accounts
• **Strategy Ownership & Organic Growth Planning**
• You will be responsible for designing and executing SEO strategies that produce measurable organic growth.
• This includes:
• Developing SEO roadmaps for local, regional, and national visibility within the US market
• Identifying organic acquisition opportunities through search demand analysis
• Aligning technical SEO, content strategy, and link acquisition into a unified growth plan
• Prioritizing SEO initiatives based on traffic potential, ranking feasibility, and client objectives
• Identify opportunities where AI-assisted research, data analysis, and workflow automation can improve SEO strategy development and execution speed.
• Identifying gaps in current strategies and recommending corrective actions
• The SEO Manager is expected to connect SEO activities with real business outcomes, not simply ranking improvements.
• **Technical SEO Oversight**
• You will lead technical SEO audits and guide implementation across websites.

Responsibilities include

• Conducting technical audits covering crawlability, indexation, internal linking, site architecture, and page experience
• Identifying and resolving indexing issues, duplicate content, and structural SEO limitations
• Collaborating with development teams on SEO implementation
• Monitoring site health through Search Console and crawl tools
• Evaluate and integrate AI-driven technical auditing tools, log analysis tools, or automated site monitoring systems to improve diagnostic capabilities
• Ensuring websites remain compliant with search engine best practices
• **Content & On-Page SEO Strategy**
• Organic growth at Digilatics depends heavily on structured content systems.
• You will be responsible for:
• Leading keyword research and search intent mapping
• Defining content frameworks for organic growth
• Guiding SEO writers on content optimization and topical authority
• Structuring landing pages for ranking and CRO metrics
• Improving internal linking structures across websites
• Develop AI-assisted content production workflows that support scalable keyword coverage while maintaining quality and search intent alignment.
• Guide the team on responsible and effective use of LLM tools for research, content outlines, SERP analysis, and content optimization.
• Content initiatives should focus on capturing qualified search demand and supporting lead generation goals.
• **Off-Page SEO & Authority Development**
• You will guide authority-building strategies across client projects.

Responsibilities include

• Designing ethical and scalable link acquisition strategies
• Evaluating backlink profiles and identifying risk factors
• Managing outreach strategies and digital PR initiatives
• Monitoring competitor authority growth and backlink trends
• All link-building initiatives must follow search engine guidelines and long-term sustainability principles.
• **Analytics, Reporting & Diagnostics**
• SEO decisions must be backed by reliable data.
• You will be responsible for:
• Monitoring organic traffic, rankings, crawl activity, and search visibility
• Apply AI-powered analysis tools or custom prompt frameworks to accelerate SEO data interpretation and opportunity identification.
• Diagnosing performance fluctuations
• Building standardized SEO reporting frameworks for clients
• Presenting insights and growth recommendations to internal leadership
• Identifying correlations between organic traffic and lead generation performance
• **Team Leadership & Execution Discipline**
• The SEO Manager leads the SEO department and ensures execution quality.
• This includes:
• Managing and mentoring SEO specialists and executives
• Assigning tasks and maintaining execution timelines
• Reviewing work for accuracy, strategic alignment, and impact
• Building documentation and (SOPs) standard operating procedures
• Maintaining quality control for deliverables across client accounts
• Maintaining team discipline, training requirements, and coordinating with HR for employment related matters such as leaves and vacation plan, skills enhancement training programs, time-keeping and more.
• Team performance will be evaluated based on execution accuracy, organic growth outcomes, operational reliability, and discipline.
• **Tools & Technical Skills**
• Strong working experience with the following platforms is expected:
• Google Search Console
• Google Analytics
• Ahrefs
• SEMrush
• Screaming Frog
• Site auditing and rank tracking platforms
• Google Sheets / Excel for SEO data analysis
• Familiarity with LLM platforms such as OpenAI, Claude, Gemini, or equivalent AI systems for research, automation, and SEO workflow support.
• **Analytical Thinking & Problem Solving**
• This role requires structured analytical thinking.
• You should be able to:
• Identify root causes behind ranking volatility
• Diagnose algorithm-related performance changes
• Evaluate competitors' organic strategies
• Translate large datasets into clear strategic actions
• **Communication & Cross-Team Collaboration**
• Strong communication skills are essential for this role.
• You will:
• Present SEO insights to internal stakeholders and leadership
• Collaborate with content, development, and marketing teams
• Support client-facing discussions when required
• Translate technical SEO findings into practical action plans
• **Industry Awareness**
• Search algorithms and SEO methodologies evolve constantly.
• You are expected to:
• Stay informed about search engine algorithm updates
• Evaluate emerging SEO practices and tools
• Integrate automation and AI tools where appropriate
• Ensure strategies remain aligned with modern search ecosystem developments
• **KPIs Influenced by This Role**
• Performance indicators influenced by this role include:
• Zero-mistake attitude
• 100% client happiness level
• Reduction in technical SEO issues across managed websites
• Team execution quality and task completion accuracy
• **This Role Is NOT for You If**
• You focus only on rankings without business impact
• You rely on outdated SEO tactics or automated link schemes
• You struggle to connect SEO activities with measurable growth
• You require constant supervision to maintain execution quality
• You avoid accountability for organic performance outcomes
• **Benefits & Working Hours**
• Competitive salary aligned with experience and role scope. Performance-based growth opportunities.
• **Working Hours:** 03:00 PM – 12:00 AM PKT Aligned with US market operations (Slight adjustments during daylight savings & Ramadan)
• **Equal Employment Opportunity**
• Digilatics is an equal opportunity employer. All employment decisions are based on merit, performance, and business needs.
• Job Type: Full-time
• Pay: Rs200,000.00 - Rs250,000.00 per month
• Application Question(s):
• Have you managed teams before? If yes, mention the number of subordinates directly reporting to you
• List all the tools/Software you have hands-on experience with, along with a rating out of 10
• Total years of experience?
• Total years of experience in the USA Market?
• Why do you want to switch?
• How much is your current salary? mention other benefits as well
• How much is your expected Salary for this role?
• Are you comfortable working onsite in Eastern Standard Time ?
• What is your joining notice period?
• Work Location: In person