SEO Manager
- company
- Maxwood Furniture
- location
- Charleston, SC, United States
- work mode
- onsite
- posted
- 25 Jun
- Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.
- We are seeking a new member to add to our Marketing team. Are you ready to be part of something amazing?
- **Role Overview**
- The SEO Manager is responsible for developing and executing organic search strategies that drive qualified traffic, improve search visibility, and support revenue growth across Maxwood’s portfolio of brands.
- This role owns SEO performance end-to-end, partnering cross-functionally with Content, Development, Merchandising, and Analytics teams to ensure best-in-class technical SEO, content optimization, and continuous performance improvement.
- **Responsibilities**
- Own and execute SEO strategy across multiple brand websites, including technical SEO, on-page optimization, and content strategy
- Conduct keyword research and competitive analysis to identify growth opportunities across product categories and content initiatives
- Partner with Content, Merchandising, and Creative teams to optimize product pages, category pages, and editorial content for search intent
- Collaborate with Development and Engineering teams to improve site architecture, crawlability, indexation, and page performance
- Monitor and resolve technical SEO issues including site speed, Core Web Vitals, structured data, redirects, and indexing errors
- Manage SEO tools and platforms to track rankings, traffic, and performance trends
- Analyze SEO performance and translate data into actionable recommendations
- Stay current on search engine algorithm updates and industry best practices
- Support new site launches, migrations, and platform updates with SEO best practices
- Create and maintain SEO documentation, standards, and workflows
- Demonstrate knowledge of and support company-wide vision, values, standards, policies, and confidentiality requirements
- **What Success Looks Like**
- Measurable growth in organic traffic and revenue contribution
- Improved keyword rankings across priority categories
- Strong technical SEO health and site performance
- Clear reporting and actionable insights that guide business decisions
- Cross-functional alignment between SEO strategy and brand initiatives
- **Requirements**
- Bachelor’s degree in Marketing, Digital Media, Business, Analytics, or a related field
- 3–5 years of hands-on SEO experience in an in-house or agency environment
- Experience managing SEO for e-commerce websites, preferably multi-brand or multi-site environments
- Strong understanding of technical SEO, on-page optimization, and content-driven SEO
- Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar platforms
- Strong analytical skills with the ability to interpret data and drive strategic recommendations
- Effective communicator able to collaborate with technical and non-technical teams
- Highly organized with the ability to manage multiple priorities simultaneously
- Comfortable operating in a fast-paced environment with evolving priorities
- **Benefits**
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Vision insurance
- Paid time off
- Professional development assistance
- **Work Location**
- On-site in Charleston, SC (Daniel Island)