SEO Specialist

• ***Looking to take your digital career to a whole new level? Then this role is for you!***
• First Page is a certified “GREAT PLACE TO WORK” and is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital strategies. As APAC’s highest-rated digital agency, First Page has seen insane growth and won numerous awards over the past 3 years.
• **About the role**
• We are looking for an SEO Specialist to join our growing SEO and Technical team. This is a hands-on, generalist role covering technical SEO, on-page and content optimisation, and the emerging field of GEO (Generative Engine Optimisation / LLM visibility). You will work across a portfolio of clients, splitting your time between execution and direct client interaction, with the support of senior specialists and the team lead.
• This role suits someone who is curious about how search is evolving, comfortable getting into the technical detail, and ready to take ownership of accounts.
• **Key responsibilities**
• Run end-to-end SEO for assigned client accounts: audits, keyword research, on-page optimisation, technical fixes, and ongoing performance tracking.
• Conduct technical SEO audits and crawl analysis, identify issues, and write clear, prioritised recommendations for clients and internal teams.
• Optimise content and page structure for both traditional search and AI-driven answer engines (ChatGPT, Google AI Overviews, Perplexity and similar).
• Track and report on brand and content visibility across LLM and generative search surfaces.
• Build and present monthly performance reports using GA4 and Google Search Console data.
• Support and join client calls, present findings, and translate SEO concepts into clear business language for both Cantonese and English speaking stakeholders.
• Collaborate with content, dev, and paid media teams to implement recommendations.
• Use automation and AI tools to speed up research, reporting, and content workflows.
• Keep up with algorithm updates, GEO/LLM developments, and industry best practice.
• **Requirements**
• Around 2 years of hands-on SEO experience, ideally in an agency or multi-client environment.
• Fluent in Cantonese and English, with the confidence to handle client communication in both.
• Solid working knowledge of technical SEO (crawling, indexation, site structure, Core Web Vitals, structured data).
• Proficiency with Ahrefs or SEMrush, Screaming Frog, GA4, and Google Search Console.
• Comfortable working with AI and automation tools to support research and reporting
• Strong analytical skills and the ability to turn data into clear, actionable insight.
• Well organised, able to manage several accounts and deadlines at once.
• **Nice to have**
• Early exposure to GEO / LLM visibility work or a genuine interest in the space.
• Experience with content briefs and on-page content optimisation.
• Familiarity with international or multilingual SEO (hreflang, multi-market setups).
• Basic understanding of HTML, CSS, or JavaScript as it relates to

Seo

• **The Perks:**
• Catered lunch on Friday and fully stocked beer & wine fridge for when you are in the office.
• ClassPass credits
• Be mentored by some of the best in the game.
• Hybrid working