Sr. Manager, Ecommerce & CRO

• Join Gardencup, a high-growth, digitally-native food innovation brand as our Sr. Manager of Ecommerce & Web Optimization to act as the
• **end-to-end product owner of our digital experience**
• You will be the conversion engineer responsible for creating a frictionless, high-converting customer journey designed to
• **maximize CVR and LTV**
• by turning casual browsers into lifelong Gardencuppers. This role requires leading the strategic roadmap for our Shopify storefront, driving
• **UI/UX excellence**
• executing a rigorous
• **A/B testing**
• engine for Conversion Rate Optimization (CRO), and optimizing the subscription retention loop within Recharge. The ideal candidate has
• **5+ years' DTC meal subscription**
• experience with a strong background in web project management, Shopify theme editing, Replo landing page design, Recharge administration, and ecommerce analytics platforms like GA4 and Triple Whale.
• **About Gardencup: The "Fresh" Future of Food**
• Gardencup makes clean eating so easy it’s unavoidable. But we’re not just another meal delivery service—we're a culinary and food-science innovation house reimagining the way the world gets nourishment. We've pioneered the "Take & Shake" movement, delivering restaurant-quality, nutrient-dense salads and other whole-food meals and snacks in a handheld, go-anywhere format that stays crisp for a week after delivery. No prep, no mess, no excuses.
• We are a high-growth, digitally-native brand built for scale. From office workers looking to reclaim their lunch break to busy parents seeking a reliable health hack, Gardencup is the solution. We’ve sold millions of cups nationwide and are now scaling our digital storefront to become the gold standard in subscription excellence. We’re fast, we’re fresh, and we’re looking for a digital architect to lead the charge.
• **Digital Product Owner & Conversion Engineer**
• We are looking for a powerhouse
• **Sr. Manager of Ecommerce & Web Optimization**
• to act as the end-to-end product owner of the Gardencup digital experience. You aren't just managing a Shopify site; you are engineering a frictionless, high-converting journey that turns casual browsers into lifelong Gardencuppers.
• You will sit at the intersection of best in class meal subscription UI/UX, Conversion & Retention Optimization, and Customer Psychology. Your goal: maximize CVR + LTV by perfecting the first-order conversion engine, maximizing value throughout the customer lifecycle, and creating an airtight subscription retention loop that makes "cancelling" a thing of the past.
• **Key Pillars of Responsibility**
• **1. Digital Product Ownership & UI/UX Management**
• **End-to-End Storefront Ownership:**
• Lead the strategic roadmap for the Shopify storefront, ensuring the site is a world-class representation of our brand.
• **UI/UX Excellence:**
• Conduct regular heuristic evaluations and user testing to identify friction points. You will own the wireframing and UX logic for new features, from "Pack Builders" to account management portals.
• **Mobile-First Optimization:**
• Ensure a seamless, high-speed experience across all devices, prioritizing Core Web Vitals and mobile conversion paths.
• **2. CRO & Customer Acquisition Engineering**
• **The Testing Engine:**
• Develop and execute a rigorous A/B and multivariate testing roadmap using tools like Optimizely or

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• You’re not just testing button colors; you’re testing pricing psychology, offer structures, and landing page architecture.
• **Frictionless Checkout:**
• Optimize the path to purchase, focusing on micro-conversions and reducing cart abandonment through technical and psychological interventions.
• **Digital Merchandising:**
• Architect the "story" of our collections. Use data to determine product placement, cross-sell/up-sell logic, and seasonal pivots.
• **3. Subscription Retention & Churn Prevention**
• **Retention Loops:**
• Design and manage the subscription UX within Recharge. Optimize the "Skip," "Pause," and "Edit" flows to keep customers in the ecosystem.
• **Cancel Prevention:**
• Implement sophisticated "save" flows and exit surveys that trigger personalized offers or content to reduce churn.
• **Frequency Optimization:**
• Use data to find the "sweet spot" for default frequencies (weekly vs. bi-weekly) and pack sizes to maximize customer success and

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• **4. Technical Ecosystem & Agency Leadership**
• **Dev Agency Management:**
• Act as the primary technical point of contact. Write comprehensive briefs, manage sprints, and hold partners accountable to deadlines and code quality.
• **Tech Stack Evolution:**
• Constantly audit our stack (Shopify, Recharge, GA4, Klaviyo, etc.) and recommend new integrations or custom builds that drive efficiency or revenue.
• **The Ideal Candidate**
• **5+ Years of DTC Ecommerce Experience:**
• You’ve been in the digital and analytics trenches of a high-growth, subscription-first brand (weekly/rotating meal subscription experience strongly preferred).
• **Shopify + Recharge Power User:**
• You know these platforms inside and out, including how to manipulate liquid themes, landing pages, site speeds, subscription logic, product rotation, and SDK customization.
• **Data-Driven Decision Maker:**
• You are an analytics hound, proficient in TripleWhale or North Beam, GA4, Hotjar/FullStory, Intelligems, SQL, etc. to proactively pull your own insights and build your own cases.
• **Growth Mindset:**
• You don't just find problems; you build the technical and strategic solutions to solve them.
• **Elite Communicator:**
• You can translate "tech-speak" for the creatives, "brand-speak" for the devs, and impact to the execs. Highly effective at development project management and A/B test roadmapping.
• **Role:**
• Sr. Manager, Ecommerce & CRO
• **Company:**
• Gardencup
• **Location:**
• Full-time, Remote
• **Reports to:**
• Head of Growth
• *Gardencup is an equal opportunity employer.*