Sr. Manager, Ecommerce & Growth Marketing
- company
- Wripple
- location
- Los Angeles Metropolitan Area, United States
- work mode
- hybrid
- posted
- 18 Aug
- Wripple's client, a bioscience company, is looking for a Senior Manager, E-commerce & Growth Marketing in the Los Angeles, California area for a 3-month, 40 hour/week hybrid contract that could go full-time for the right fit.
- **You must be LA-based and able to go onsite into the office 3 days per week.**
- The Senior Manager, E-commerce & Growth Marketing is responsible for leading the strategy, optimization, and continued growth of the company's direct-to-consumer digital business. This role owns the overall Shopify experience while driving website performance, conversion optimization, merchandising strategy, customer experience, and digital growth initiatives.
- Working cross-functionally with all of Marketing, Business Development, Operations, Customer Experience, and IT teams, this individual will leverage analytics, customer insights, and continuous testing to improve the digital customer journey and maximize business performance.
- The ideal candidate is equally comfortable developing strategy, analyzing data, managing projects, and executing initiatives that directly impact revenue growth and customer experience.
- **Core Expectations:**
- **E-commerce Strategy & Management**
- Develop and execute the overall e-commerce strategy aligned with business objectives.
- Own the Shopify storefront, ensuring a best-in-class digital shopping experience.
- Manage the e-commerce roadmap, prioritizing enhancements that improve customer experience and business performance.
- Lead website merchandising, promotions, and product launches to support revenue growth.
- **Website Optimization & Analytics**
- Drive conversion rate optimization (CRO) initiatives across the customer journey.
- Develop and manage an ongoing A/B testing and experimentation roadmap.
- Continuously improve website usability, navigation, personalization, and overall customer experience.
- Identify opportunities to enhance digital experiences through new features, integrations, and emerging technologies.
- Establish and monitor key performance indicators (KPIs) using Shopify, GA4, and other analytics tools to measure website performance, customer behavior, and digital commerce results.
- Ensure website functionality, quality assurance, and performance meet business expectations.
- **Digital Experience & Growth**
- Support digital growth initiatives that increase qualified traffic, customer acquisition, and revenue.
- Partner with internal stakeholders and external agencies on paid media, affiliate marketing, SEO, and digital marketing initiatives.
- Monitor acquisition performance, customer acquisition costs (CAC), return on ad spend (ROAS), and customer lifetime value (LTV) to optimize marketing investments.
- Collaborate on lifecycle marketing initiatives that improve customer retention and repeat purchases.
- **Cross-Functional Leadership**
- Partner closely with all of Marketing, Operations, IT, Customer Experience, and Business Development teams to deliver strategic initiatives.
- Manage the offshore e-commerce coordinator, agency partners, and external vendors to ensure successful execution of digital projects.
- Gather business requirements and translate them into clearly defined project plans and development priorities.
- Stay informed on industry trends, consumer behavior, and emerging e-commerce technologies to continuously improve the customer experience.
- **Qualifications and Success Factors:**
- Bachelor’s degree in Marketing, Business, Digital Marketing, E-commerce, or a related field.
- 7+ years of progressive experience in e-commerce, digital commerce, growth marketing, or digital product management.
- Proven experience managing Shopify-based direct-to-consumer businesses.
- Strong understanding of website merchandising, conversion rate optimization (CRO), customer journey optimization, and digital analytics.
- Experience with Google Analytics (GA4), Shopify Analytics, A/B testing platforms, and digital reporting tools.
- Experience working with paid digital marketing channels, SEO, CRM platforms, and customer lifecycle initiatives.
- Ability to manage multiple priorities simultaneously.
- Proven success leading cross-functional initiatives and influencing stakeholders across multiple departments.
- **Preferred Qualifications:**
- Experience within consumer health, dietary supplements, wellness, pharmaceutical, or life sciences industries.
- Experience supporting international e-commerce initiatives and multi-market Shopify environments.
- Familiarity with personalization platforms, headless commerce architecture, and modern digital commerce technologies.
- **Competencies & Skills**
- Strategic and analytical mindset with strong problem-solving abilities.
- Excellent project management and organizational skills.
- Strong communication and cross-functional collaboration skills.
- Results-oriented with a strong sense of ownership and accountability.
- **ABOUT WRIPPLE:**
- Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.
- Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.
- Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do. Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change· Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business
- There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.
- If you are not a direct match for this role, you can be considered for other opportunities by applying here:
- https://www.wripple.com/apply-to-join
- After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent marketplace.