eg
jobs/ghd

Sr. Manager, Performance Marketing

company
ghd
location
Calabasas, CA, United States
work mode
hybrid
posted
10 Jun
  • **Job Title:**
  • Sr.
  • Manager, Performance Marketing
  • **Location:**
  • Calabasas, CA (Hybrid – 3 Days Onsite)
  • **Scope:**
  • GHD / US
  • **Reports into:**
  • Sr. Director of Ecommerce
  • **Direct reports:**
  • None
  • **WHO ARE WE?**
  • Iconic brand ghd is a global leader in high‑end professional hair styling tools. Loved by stylists, consumers, and press alike - and by the people who work for the brand - ghd merges science and innovation with luxury beauty and style.
  • ghd pioneers cutting‑edge technologies and beautiful designs to create the most technically advanced hair tools in the world. A trusted and loved brand, ghd sells over 2 million stylers every year, with five iconic ghd products sold every minute. Award‑winning ghd tools are used by more than 200,000 stylists globally and sold in 30+ countries across 45,000 premium salons.
  • Renowned for game‑changing innovation and superior performance, ghd is on a mission to transform the lives of women through the power of a good hair day.
  • **ROLE OVERVIEW**
  • The Senior Manager, Performance & CRM Marketing is a strategic, cross‑channel role responsible for setting direction and driving performance outcomes and lifecycle growth across ghd’s core revenue channels, including DTC, Amazon, and Retailer.com ecosystems.
  • The role focuses on performance strategy, agency leadership, measurement, and CRM/lifecycle marketing, while media buying, budget execution, and day‑to‑day ad management are handled by external agencies. This position sets expectations and holds internal partners and agencies accountable to ensure that paid media and CRM efforts are aligned, measurable, and driving profitable growth.
  • This role carries significant ownership, decision authority, and accountability within the digital commerce organization.
  • **JOB ROLE AND RESPONSIBILITIES**
  • **Performance Marketing**
  • Own and set the performance marketing strategy and channel roadmap across paid search, paid social, affiliate, influencer, retail media (including Amazon On‑Site & DSP and Criteo/Retailer.com), and emerging channels.
  • Lead the strategic relationship with performance agencies, establishing clear direction, priorities, testing agendas, and success metrics.
  • Hold agencies accountable for delivering against agreed KPIs, experimentation roadmaps, and optimization plans.
  • Direct cross‑channel alignment between DTC, Amazon, and Retail Media strategies to ensure cohesive execution and efficient investment.
  • Partner with Finance and Analytics to inform forecasting, performance readouts, and post‑campaign analysis, providing clear inputs and recommendations (without direct budget ownership).
  • Evaluate new platforms, partners, and media opportunities, making recommendations on where agencies should test, scale, or deprioritize.
  • **CRM & Lifecycle Marketing**
  • Own and lead CRM and lifecycle marketing strategy, spanning email, SMS, and customer journey orchestration.
  • Define and optimize end‑to‑end customer journeys, including acquisition, onboarding, conversion, retention, reactivation, and loyalty.
  • Set CRM priorities and execution standards, working with internal teams and/or external CRM agencies to deliver campaign calendars, triggered journeys, and segmentation strategies.
  • Apply customer data and insights to drive measurable improvements in LTV, repeat purchase, and retention performance.
  • Ensure CRM strategy is intentionally integrated with paid media efforts to maximize full‑funnel and lifecycle impact.
  • **Measurement & Insights**
  • Guide measurement strategy in partnership with Analytics, including MMM, MMT/MTA, incrementality testing, and CRM performance measurement.
  • Translate performance and CRM data into clear, decision‑oriented insights and recommendations for senior stakeholders.
  • Define and drive the test‑and‑learn agenda across paid media and CRM, ensuring learnings are documented, shared, and operationalized.
  • \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_
  • **SKILLS & QUALIFICATIONS**
  • Bachelor’s degree required; advanced degree a plus.
  • 5–10 years of experience in performance marketing, growth marketing, CRM, or lifecycle marketing roles.
  • Strong experience working through agencies rather than directly executing ads or managing platforms.
  • Solid understanding of paid media channels, including search, social, affiliate, influencer, and retail media (Amazon Ads, DSP, Criteo/Retailer.com).
  • Hands on experience or strategic ownership of CRM and lifecycle marketing, including customer journeys and segmentation.
  • Familiarity with measurement approaches such as MMM, MTA/MMT, incrementality testing, and CRM analytics.
  • Highly analytical, with the ability to turn data into actionable insights.
  • Strong project management and organizational skills.
  • Effective communicator with the ability to influence cross functional partners and agencies.
  • Commercially minded and comfortable working in a fast paced, performance driven environment.
  • Experience in beauty, fashion, or premium consumer brands is a plus.
  • We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $120,000 - $140,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
  • **NOTICES**
  • All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
  • If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
  • [For CA located postings ONLY]: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
  • Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.
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