Technical SEO Specialist

• **Role Summary**
• Title: Technical SEO Specialist
• Reporting Line: Reports to the SEO Director
• Location: South Yarra, Melbourne (hybrid)
• Employment Type: Full-time
• Who we are Aperitif is an award-winning boutique growth agency helping ambitious brands grow through SEO, Google Ads, paid social, and sharper commercial thinking.
• We're not built like a traditional agency. We care deeply about the quality of the work, the people doing it, and the outcomes we help create for clients. We move quickly, think commercially, and hold a high bar.
• Over the last few years, we've built a strong reputation for doing good work by good humans. That has helped us attract a high-quality client base, expand internationally, and earn major industry recognition along the way.
• **Recent highlights**
• Winner: Best Global Small SEO Agency at the Global Search Awards 2025 (alongside 2 others)
• Winner: Best Small Integrated Search Agency at the APAC Search Awards 2026 (alongside 2 others)
• Austin, Texas office expansion
• Award-winning work across SEO and performance marketing
• **Why Aperitif is different**
• At Aperitif, client service is not about smiling through chaos or papering over cracks. It is about building trust, doing sharp work, communicating clearly, and creating an experience clients actually want to stay for. We care about standards. We care about accountability. We care about helping clients grow, not just keeping things moving. We also care about building a genuinely strong place to work. That means high standards without ego.
• **Good people. Clear expectations. Room to grow. Real ownership. A team that gives a s\*\*t.**
• **Role Overview**
• We’re seeking a
• **hands-on Technical SEO Specialist**
• to execute high-quality technical SEO work across client websites. You’ll be directly inside websites —
• **WordPress, Shopify, and Webflow**
• — making changes, resolving technical issues, and optimising for both traditional search engines (Google, Bing) and emerging LLM-driven platforms (ChatGPT, Claude, Grok).
• Working closely with our SEO Director, strategists, copywriters, and link builders, you’ll play a key role in delivering the kind of results that win awards — and keep clients for the long term.
• **Key Responsibilities**
• **Technical Audits & Fixes:**
• Conduct comprehensive SEO audits and implement changes, including metadata optimisation, internal linking, schema markup, redirects, canonicalisation, sitemap updates, and crawl/indexation improvements.
• **On-Site Optimisation:**
• Improve site speed, Core Web Vitals, and mobile usability across WordPress, Shopify, and Webflow.
• **Keyword & Intent Research:**
• Identify high-value opportunities to drive targeted, qualified traffic.
• **Competitor & Gap Analysis:**
• Benchmark performance and uncover ranking opportunities.
• **Structured Data:**
• Implement and validate schema to improve SERP visibility.
• **Collaboration:**
• Work with client developers to resolve advanced technical challenges.
• **Monitoring & Reporting:**
• Track progress and impact using tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4.
• **Stay Ahead:**
• Keep up with Google algorithm updates and evolving SEO/LLM optimisation trends.
• **Required Skills & Experience**
• Minimum 3 years of
• **hands-on**
• technical SEO implementation, ideally in an agency setting.
• Proven ability to implement fixes directly within
• **WordPress, Shopify, and Webflow**
• Strong understanding of crawl behaviour, site structure, domains, subfolders, and indexation principles.
• Proficiency in leading SEO tools (Ahrefs, SEMrush, Screaming Frog, GA4, GSC).
• Working knowledge of HTML, CSS, and JavaScript in relation to

Seo

• Experience with Core Web Vitals and page speed optimisation.
• Ability to implement and test structured data/schema markup.
• High attention to detail, problem-solving skills, and a results-driven mindset.
• Strong written skills for briefing and refining content in line with SEO goals.
• Self-starter with curiosity, initiative, and a “can-do” attitude.
• **Success in this role looks like**
• Your clients are ranking higher, getting more qualified organic traffic, and seeing it convert. You can point to the work you did and explain why it moved the needle.
• Audits and strategies are delivered on time, scoped accurately, and require minimal revision.
• The work is something you'd be proud to put your name to.
• Clients stay because the SEO is working and the relationship is strong, not because it's easier than leaving.
• You're across algorithm updates before they become problems. You flag risks early and have a point of view on what changes mean for your clients.
• You're contributing to the wider team, sharing learnings, improving how we do things, and making the people around you better.
• The SEO Director trusts you to run your work with minimal oversight, and increasingly looks to you to help shape how the team operates.
• **Experience we'd value**
• Agency SEO experience, ideally across both ecommerce and lead generation clients
• Hands-on experience with a range of CMS platforms (WordPress, Shopify, Webflow, or custom builds)
• Experience collaborating with copywriters, link builders, and technical SEO specialists
• A track record of improving organic performance you can speak to specifically — traffic, rankings, conversions
• Confidence working directly with clients, not just behind the scenes
• Familiarity with AI search surfaces and how they're reshaping organic strategy
• **Why join Aperitif**
• Join an award-winning agency with strong momentum
• Work closely with founders who care deeply about the business and the people in it
• Work with a high-quality team and client base
• Build something meaningful in a business that values standards, trust, and good humans