Director of E-Commerce

• **Company Description**
• We are a prestige beauty and cosmetics brand with a cult following and global reach. We are building a lean, high-conviction digital team and looking for a senior operator who wants genuine ownership — not just a seat at the table.
• This is a rare opportunity to define and lead the e-commerce strategy for a brand with serious cultural cachet. You will own the global digital P&L, architect the customer experience across all owned and third-party channels, and build the playbook for how this brand grows online.
• **Role Description**
• We are looking for a Director of E-Commerce to own the full digital business: strategy, revenue, operations, and the digital customer experience across our DTC site, Amazon, and social commerce channels. You will report to senior executive leadership and manage a dedicated E-Commerce Manager as your direct report.
• This is a builder's role. You will bring the strategic vision, the commercial rigor, and the cross-functional leadership to execute at a high level with a lean team. You are equally comfortable presenting a quarterly P&L to the executive team and rolling up your sleeves to pressure-test a promotional setup or a 3PL

Sla

• **What You'll Own**
• **Strategy & Financial Leadership**
• **Own the P&L:**
• Own the global e-commerce P&L across DTC, TikTok, and social commerce channels, delivering against annual revenue and profitability targets.
• **Manage Financial Forecasting:**
• Partner weekly with Finance and Business Planning to revise channel forecasts, review budget adherence, and align inventory positioning with broader business planning.
• **Align Brand & Digital Strategy:**
• Define the overarching e-commerce strategy in support of brand goals, presenting quarterly KPI updates and business reviews to executive leadership.
• **Drive the Promotional Calendar:**
• Architect the commercial and promotional calendar in close partnership with the Sales team, ensuring harmony with retailer.com schedules and avoiding channel conflict.
• **Marketing, Growth & Merchandising**
• **Direct Performance Marketing:**
• Oversee performance marketing across online customer acquisition channels, managing external agencies and partnering with internal marketing on paid media and affiliate strategy.
• **Optimize Retention & LTV:**
• Architect the email strategy, subscription and replenishment programs, and any future loyalty initiatives to maximize retention and lifetime value.
• **Create differentiators for DTC:**
• Identify and work with cross functional partners to secure key DTC merchandising opportunities including channel exclusives, early launches, and limited-edition collaborations that differentiate the owned channel.
• **Lead Social Commerce Strategy:**
• Define the operational and promotional architecture for TikTok Shop, including creator commission structures and outreach targets, in collaboration with the Marketing team who will own creator content and budget.
• **Manage Third-party Agency:**
• Manage any third-party or social selling platform which are subsequently launched by the brand.
• **Technology, Operations & Supply Chain**
• **Ensure Technical Stability:**
• Manage high-level vendor relationships with key digital partners to ensure site stability, load performance, and seamless integrations.
• **Drive Conversion Rate Optimization (CRO):**
• Drive a continuous Conversion Rate Optimization (CRO) practice: analyze customer feedback, session data, and UX friction points to prioritize and implement targeted site improvements.
• **Oversee SEO Strategy:**
• Partner with external agencies on SEO and Answer Engine Optimization (AEO), providing keyword targets to Marketing and Creative and ensuring all content and assets meet organic search best practices.
• **Monitor Fulfillment Performance:**
• Hold domestic and international 3PL partners accountable to SLAs, ensuring the physical fulfillment and unboxing experience is consistent with the brand's premium positioning.
• **What We're Looking For**
• 8 or more years of progressive e-commerce experience, with at least 4 years in a senior leadership role owning a digital

P&l

• Demonstrated track record of driving revenue growth across DTC, TikTok, and/or social commerce channels.
• Deep fluency across the e-commerce stack: Shopify Plus (or comparable enterprise platform), performance marketing channels, marketplace operations, and retention marketing.
• Strong financial acumen — you are comfortable owning a forecast, presenting to an executive audience, and making trade-off decisions under uncertainty.
• Experience managing and holding accountable external agencies across paid media, SEO, and/or marketplace operations.
• A builder's mindset: you thrive in lean environments, make smart decisions with limited resources, and do not need a large team to be effective.
• Beauty, personal care, or premium consumer goods experience is preferred but not required. A passion for the category and an understanding of brand-led DTC strategy is essential.
• Must be based in the New York City metro area and willing to commute to our NYC office.
• **Bonus Points**
• Experience launching or scaling a TikTok Shop or social commerce channel.
• Prior experience at a prestige or independent beauty brand.
• Familiarity with international e-commerce operations and cross-border fulfillment.
• **Compensation & Benefits**
• Base Salary: $150,000 to $180,000, depending on experience.
• Discretionary annual bonus
• Health, vision and dental insurance
• 401(k) plan
• Paid company holidays and PTO
• We are an equal opportunity employer committed to building an inclusive workplace for all.