Director of Ecommerce
- company
- AMMD
- location
- United States
- work mode
- onsite
- posted
- 14 Aug
- **Director of eCommerce**
- Amy Myers MD (AMMD, LLC)
- *Austin, TX • Full-time • Remote (US)*
- About Amy Myers MD
- Amy Myers MD is one of the leading direct-to-consumer functional medicine supplement brands in the U.S., founded by physician and
- **New York Times**
- bestselling author Dr. Amy Myers. Our products serve a passionate community of women navigating thyroid, gut, autoimmune, and hormone health, and our subscription program is the backbone of customer lifetime value. We pair clinical authority with a sophisticated DTC engine — and we are now investing meaningfully in the eCommerce experience that turns first-time buyers into long-term members of the Amy Myers MD community.
- The Role
- We are hiring a
- **Director of eCommerce**
- to own the growth and performance of multiple brand sites. This includes a direct-to-consumer supplement site as well as a content-driven health and wellness brand site. The ideal candidate understands the marketing funnel but also has an appropriate level of technical expertise to lead development teams.
- This is a senior, full-funnel role with a clear mandate: grow revenue per session, lift AOV through smart upsell and bundle strategy, and convert more of the traffic being sent by the digital promotional and engagement portfolio. You will own the conversion engine — landing pages, PDPs, cart, checkout, post-purchase, and subscription onboarding — and partner closely with paid media, lifecycle, creative, merchandising, and product to compound results month over month. The ideal candidate combines strong ecommerce expertise with an understanding of a content-driven customer acquisition, SEO, connectivity element.
- The right person is equal parts strategist and operator: comfortable building a CRO roadmap from a blank page, but also opinionated enough to ship a winning A/B test, a new upsell flow, or a re-architected PDP without waiting for permission. If you have scaled a DTC supplement, beauty, or wellness brand past $50M and you obsess over LTV, AOV, and CVR — we want to talk.
- Scope & Reporting
- Reports to: Head of Marketing
- Direct reports: eCommerce Manager and an external web development agency and SEO agency
- Key partners: Paid Media, Lifecycle/Email-SMS, Creative, Brand, Customer Experience, Operations/Fulfillment, Product/Supplement Innovation
- Owns: Site P&L, multiple site tech stacks, on-site CVR, AOV, subscription attach rate, and the CRO testing roadmap
- What You'll OwnEcommerce Strategy & Revenue Growth
- Own ecommerce strategy and commercial performance for the DTC supplement business
- Develop and execute initiatives to achieve revenue, conversion, high AOV, subscription, retention and profitability goals.
- Build annual and quarterly ecommerce plans aligned with overall company objectives
- Identify opportunities across the full customer journey—from initial content engagement through product discovery, purchase, subscription, repeat purchase
- Ensure the site navigation, journey structure, and connectivity to all apps is optimized from a customer experience perspective
- Fully responsible for site performance, functionality, integrations and customer experience across the digital ecosystem. This includes management of the tech stack and development team
- Content-to-Commerce Strategy
- Own and manage the technical aspects and user experience of the brand’s health and wellness content site which houses podcasts, webinars, a membership portal, articles, books, and other engagement materials
- Fully responsible for the site performance, functionality and integrations with this piece of the customer experience under the brand umbrella
- Develop and optimize the customer journey between the content website and supplement ecommerce business
- Partner with brand, content, and SEO teams to identify pathways of engagement and cross promotions based on target audiences
- Ensure commercial integration supports rather than disrupts the credibility and usefulness of the content experience
- Analyze content-to-commerce behavior, including traffic flow, engagement, product discovery, conversion and revenue contribution
- Develop strategies for contextual product recommendations, calls to action, lead capture and cross-site navigation
- Improve pathways from educational articles or need-based content, quizzes, guides and other resources into consumer engagement and subsequent purchase.
- Site Experience & Conversion Optimization
- Build and maintain a prioritized, hypothesis-driven CRO roadmap covering the full funnel: ads-to-LP, PDP, collection pages, cart, checkout, and account/subscription portal.
- Own homepage, collection, PDP, cart, and checkout merchandising — including new product launches, seasonal moments, education content, and Dr. Myers' authority assets (books, podcast, Inner Circle).
- Partner with paid media to build and iterate on dedicated advertorial and quiz-style landing pages tied to specific audiences (gut, thyroid, hormone, immune, sleep) and creative angles.
- Reduce friction at every step: site speed, mobile UX, PDP clarity, social proof placement, trust signals, claims compliance, checkout flow, and one-click options.
- Own the upsell and cross sell programs to improve AOV and sign up for subscription
- Translate CX/support tickets, session recordings, heatmaps, surveys, and on-site search data into a steady stream of testable hypotheses.
- Subscription Growth & Retention
- Own the subscription experience on-site: subscribe-and-save offer architecture, PDP subscription presentation, cart defaults, and the customer subscription portal.
- Drive subscription attach rate at checkout and reduce involuntary and voluntary churn through portal UX, swap/skip flows, dunning, and reactivation campaigns (in partnership with Lifecycle).
- Manage the subscription technical platform (OrderGroove, Recharge, Skio, Stay, or equivalent) and optimize cadence options, member-only perks, and tiered loyalty mechanics.
- Analytics, Forecasting & Reporting
- Build and own the eCommerce dashboard: revenue, sessions, CVR, AOV, RPV, AOV by traffic source, subscription metrics (attach rate, churn, LTV), and test-program results.
- Forecast monthly and quarterly site performance; partner with Finance/Ops on demand planning.
- Translate data into a clear narrative for leadership — what worked, what didn't, what we're testing next, and where we need investment.
- Tech Stack & Operations
- Own the eCommerce tech stack: Shopify Plus (DTC ecommerce site), WordPress (content site), Kajabi (course/membership site), subscription platform, upsell apps, reviews, search, A/B testing tool, analytics, tag management, and personalization layer.
- Manage agency and freelance relationships (development, CRO, technical SEO) and hold them accountable to clear scopes, SLAs, and KPIs.
- Partner with Operations and Customer Experience to ensure the on-site experience is matched by a clean post-purchase experience: shipping, fulfillment, returns, and support.
- What You BringRequired
- 12+ years in DTC eCommerce, with at least 3 years in a senior or director-level role owning site P&L and prior management of a team and development agencies
- A marketing mindset with a technical acumen
- Demonstrable track record of moving the metrics that matter: CVR, AOV, RPV, subscription attach, and customer engagement across multiple sites.
- Deep, hands-on Shopify Plus expertise — you can speak fluently with developers, but you also know the platform's native capabilities
- Solid understanding of WordPress and content style websites
- Direct experience designing and operating upsell programs (pre-purchase, checkout, and post-purchase) using tools like Rebuy, AfterSell, Zipify, ReConvert, or similar.
- Strong analytical chops: GA4, Shopify analytics, and at least one attribution tool (Northbeam, Triple Whale, Rockerbox); comfortable in spreadsheets and SQL-light environments.
- Subscription DTC experience — Order Groove, Recharge, Skio, Stay, or equivalent — with real opinions on how to grow attach rate and reduce churn.
- Excellent written communication and the ability to translate test results, customer insight, and data into a story leadership can act on.
- Preferred
- Experience in supplements, functional medicine, beauty, skincare, or another DTC vertical with subscription, regimen, and claims complexity.
- Familiarity with FDA/FTC considerations for supplement marketing and a working understanding of structure-function claims.
- Comfort working alongside a founder-led brand where authority, voice, and clinical credibility are core to conversion.
- What We Offer
- This is a contract position with potential to hire FT.
- How to Apply
- Email: careers@amymyersmd.com - Send a résumé and a short note telling us about a specific test, upsell, or subscription change you owned that moved the number — what you tested, what happened, and what you'd do differently. We read every one.
- *Amy Myers MD is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive tea*