Director of Lifecycle Marketing (Home Services)

• Lead and develop a small, high-performing team, providing mentorship, clear direction, and career growth opportunities
• Define and own the CRM strategy for Allconnect, aligning lifecycle marketing programs with business growth objectives
• Apply analytical rigor and creative problem-solving to advance personalization, segmentation, predictive modeling, and customer journey design—maximizing LTV, revenue from Email/SMS, and return visitor growth
• Build and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights to guide investment and strategy
• Lead A/B and multivariate testing to optimize campaign performance and validate decision-making
• Execute and optimize customer journeys across email, SMS, push, and other owned channels—driving measurable engagement, retention, and revenue
• Partner closely with Product and Sales leadership to align CRM with lead management, conversion efforts, and pipeline acceleration
• Stay ahead of industry trends and innovations, including AI adoption and emerging CRM tools, to ensure Allconnect remains at the forefront of lifecycle marketing
• Primary KPIs: Customer LTV, Revenue Generated from Email & SMS, and Return Visitors
• ### Benefits
• Hybrid Schedule & Flexible

Pto

• Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for “Winter Week.”
• Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
• Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
• Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
• World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.- Excellent communication skills, with the ability to translate data and insights into actionable strategies
• 5+ years of experience in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role
• Proven track record of driving measurable business results through CRM strategies and execution at scale. Bonus points if experience with Iterable
• Demonstrated ability to partner across functions to align marketing with revenue impact
• Strong project management skills, with the ability to prioritize and deliver on multiple initiatives simultaneously
• Direct experience managing and growing a small team, with a focus on coaching, performance management, and team development
• Strong analytical mindset with experience applying segmentation, personalization, and testing methodologies
• Experience managing in a high-growth, fast-paced environment where hands-on execution is as important as strategy
• Deep expertise in email, SMS, push, and cross-channel lifecycle marketing; experience with leading CRM/marketing automation platforms