Senior Paid Media Analyst (Growth and Transformation)

• We are looking for world-class paid media talent to help us drive our Financial services’ clients acquisition goals. In this role, you will oversee paid media strategy, execution, and investment decisions, driving performance outputs aligned with broader business objectives and unit economics
• You’ll dive deep into performance data, visitor behavior, attribution models, and advanced analytics to inform optimization, experimentation, and long-term growth opportunities
• Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach, with a primary focus on paid search and expansion into additional channels where impact is demonstrated
• Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact
• Monitor, analyze, and optimize campaign performance across paid platforms, internal reporting tools, and visualization dashboards
• Define success metrics, assess data quality and limitations, and guide stakeholders toward decisions using imperfect or evolving measurement systems
• Lead experimentation strategy, including A/B and multivariate testing, to drive incremental improvements across core KPIs
• Develop and deliver performance insights and recommendations, acting as a trusted thought partner to senior leaders
• Identify opportunities to improve paid media processes and workflows by leveraging automation, AI-driven tools, and advanced analytics to increase efficiency, scalability, and decision quality
• Communicate strategy and performance insights to internal teams and external partners or vendors, influencing alignment through clear, data-driven storytelling
• Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and enhance paid media landing page and site experiences
• ### Benefits
• Hybrid Schedule & Flexible

Pto

• Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for “Winter Week.”
• Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
• Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
• Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
• World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.- Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly
• Demonstrated experience (3-6 years) owning paid media strategy and performance for high-volume or complex acquisition programs, with a track record of driving meaningful business impact
• Experience navigating attribution, incrementality, and measurement bias, and the ability to explain tradeoffs clearly
• Strong analytical and data-driven mindset with a passion for performance marketing and growth economics
• Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment
• Advanced excel skills and strong SQL experience, with familiarity in data visualization tools such as Tableau or Looker