E-Commerce Growth Consultant
- company
- London Tradition
- location
- Greater London, England, United Kingdom
- posted
- 25 Jun
- **About London Tradition**
- London Tradition is a British outerwear brand renowned for its craftsmanship, heritage-inspired design, and commitment to quality. We manufacture premium coats and outerwear with a focus on timeless style and authentic British production. As we continue to grow our direct-to-consumer business, we are seeking an experienced E-Commerce Growth Consultant to help accelerate our online sales and strengthen our digital presence.
- **The Role**
- We are looking for a hands-on E-Commerce Consultant to work closely with our management team on a short-term basis. The successful candidate will be responsible for identifying growth opportunities, improving website performance, enhancing our digital customer experience, and managing content across our direct-to-consumer channels.
- This is an ideal opportunity for someone with strong experience in fashion, lifestyle, or premium consumer brands who can quickly assess our current online operation and implement practical strategies to drive measurable results.
- **Key Responsibilities**
- **E-Commerce Growth & Strategy**
- Review and assess current e-commerce performance, customer journey, and conversion funnel.
- Develop and implement strategies to increase online sales and improve conversion rates.
- Identify opportunities to grow average order value, customer retention, and repeat purchases.
- Recommend and prioritise initiatives across merchandising, promotions, CRM, and digital marketing.
- **Website Management & Optimisation**
- Manage and update content across the London Tradition website.
- Improve product presentation, category pages, and site merchandising.
- Optimise website user experience across desktop and mobile.
- Monitor website analytics and provide regular performance reporting and recommendations.
- Coordinate with developers and external partners where required.
- **Content & Brand Presence**
- Oversee D2C content planning and execution across the website.
- Develop compelling product, brand, and editorial content that supports customer engagement and conversion.
- Ensure all website content aligns with brand positioning, tone of voice, and seasonal campaigns.
- Support SEO initiatives through content optimisation and keyword recommendations.
- **Digital Growth Initiatives**
- Review email marketing, customer acquisition, and retention activities.
- Identify opportunities to improve organic traffic and online visibility.
- Advise on best practices for digital merchandising and content marketing.
- Support the integration of new tools, platforms, or customer engagement initiatives where appropriate.
- **Desired Experience**
- Proven experience managing and growing e-commerce businesses, preferably within fashion, apparel, or lifestyle brands.
- Strong understanding of D2C e-commerce best practices and customer journey optimisation.
- Experience with Shopify or similar e-commerce platforms.
- Working knowledge of SEO, analytics, email marketing, and digital merchandising.
- Strong commercial mindset with the ability to translate data into actionable recommendations.
- Excellent copywriting and content management skills.
- Ability to work independently and deliver results within a short engagement period.
- **Deliverables**
- The consultant will be expected to:
- Produce an initial audit of the current e-commerce operation.
- Deliver a prioritised growth plan with clear recommendations.
- Implement agreed website and content improvements.
- Provide regular performance updates and reporting.
- Leave the business with a clear roadmap for continued online growth.
- **Success Measures**
- Growth in online sales and conversion rate.
- Improvements in website engagement and customer experience.
- Increased organic traffic and visibility.
- Enhanced quality and consistency of D2C website content.
- Clear and actionable recommendations for long-term digital growth.
- **Engagement**
- We are seeking a consultant who can start promptly and make an immediate impact. The role offers flexibility while requiring a proactive, commercially focused approach and a genuine interest in building a premium British brand online.