E-commerce Sr Analyst- Sodastream

• **Overview**
• **CAREERS TO SMILE ABOUT**
• At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
• We´re looking for the
• **Direct to Consumer Online (DTC Online)**
• Lead for our Sodastream Business Unit in Argentina (part of PepsiCo Beverage BU).
• This role will be responsible for leading for the development & execution of our Online Store (DTC) The role reports to the Argenitna Sodastream Head of E-Commerce.
• At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
• Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
• **Responsibilities**
• **Your Impact**
• Lead E2E DTC commerical channel
• Establish Action plans aligned with monthly sales/commercial strategies.
• Responsible for the Strategy, Development and Execution of the Loyalty Reward Program
• Implement promotions, financing benefits, and special commercial actions.
• Lead the CRM Strategy, Development and Execution (including email marketing)
• Prepare performance reviews for the Local and Global Leadership Team
• Be the main point of contact with the Global E-Commercer Team
• Optimize Customer Journey (UX/UI) improving conversion, retention and LTV
• Ensure digital consistency with brand positioning and global guidelines.
• Analyze KPIs (revenue, conversion rate, avg ticket, GM, ROAS, etc) to idenify business opportunities and inform decision making
• **Qualifications**
• **Who Are We Looking For?**
• 4-6 years of experience in DTC or E-Commerce or Marketplaces (ideally from FMCG or Small Domestic Appliances)
• Bachelor’s degree in marketing, Business Administration, Sales, or related fields.
• Proven experience managing DTC channels or marketplaces.
• Strong analytical skills with a performance-driven mindset.
• Proficiency in digital tools (Google Analytics, ad platforms, CRM, Shopify, Magento, VTEX).

Experience managing agencies and external partners

• Experience in omnichannel marketing, attribution methodologies & ROI measurement
• High proficiency in Microsoft Excel
• Entrepreneurial, hands-on, and results-oriented profile.
• Advanced English (required)
• **What can you expect from us:**
• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
• We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.