Ecommerce Analyst
- company
- Clarks
- location
- Federal Territory of Kuala Lumpur, Malaysia
- work mode
- onsite
- posted
- 5 Jun
- **Role Overview**
- The
- **Ecommerce Analyst**
- serves as the analytical engine for the DTC business. This role is responsible for translating site behavior and marketing data into a clear narrative that directly influences revenue. You won't just pull reports; you will identify the "why" behind the numbers and proactively suggest shifts in strategy to maximize the ROI of our marketing spend and CRM efforts.
- Acting as a strategic radar for the business, you will
- **signal key data-driven opportunities and emerging risks to the VP of Ecommerce**
- You will provide the
- **analytical horsepower**
- required to support the Director of Marketing in optimizing New Customer Acquisition (NCA) and empower the Site Merchandising team with the insights needed to refine the on-site experience. By bridging the gap between top-of-funnel traffic and bottom-of-funnel conversion, you ensure that every stage of the customer journey is optimized for revenue growth and long-term retention.
- **Key Responsibilities**
- **1. Weekly Reporting & Performance Monitoring**
- Own the setup of reports for the
- **Weekly Business Review (WBR)**
- supporting key partners for a dashboard view of site health, revenue, and traffic source
- Support investigation of performance anomalies (i.e. What drove a drop in conversion or AOV)
- **2. On-Site Analytics & Funnel Optimization**
- Analyze the end-to-end consumer journey with emphasis on the
- **checkout and cart funnel**
- to identify friction points.
- Conversion Rate Optimization (CRO) analysis that supports A/B testing
- Evaluate the impact of newly added site features in the development pipeline (ie, updated mobile navigation, new content features) on overall conversion rates.
- **3. New Customer Acquisition (NCA) & Marketing Support**
- **NCA Strategy:**
- Monitor and report on the "New vs. Returning" customer mix. Identify which channels and campaigns are driving the highest quality first-time buyers.
- **CAC & ROAS, LTV Analysis:**
- Track
- **Customer Acquisition Cost (CAC)**
- and
- **Return on Ad Spend (ROAS)**
- and Lifetime Value at a channel and cohort level to ensure marketing dollars are being deployed efficiently.
- Analyze customer data to identify trends and segment audiences
- Gather and analyze data from multiple sources, including web analytics, agency reporting, marketing channel reporting, and CRM tools.
- **4. CRM & Loyalty Insights**
- Report on
- **Email/SMS performance**
- (Open rates, CTR, Attribution) to ensure the CRM loop is effectively converting the customers we acquire.
- Track
- **Loyalty Program**
- engagement, focusing on how rewards impact the Lifetime Value (LTV) of newly acquired customers.
- **5. Ad Hoc Reporting**
- i.e. Promotional performance, style level analysis, market/regional performance
- **Qualifications:**
- Bachelor’s Degree
- 5+ years related experience in E-Commerce, or Data Analytics environment. Exposure to Footwear, Fashion or Merchandising preferred
- Proven Analytics & Strategic Thinking: Ability to translate data and analysis into specific set of conclusions and strategies that can be turned into actions
- Experience with A/B testing and experimentation methodologies
- Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis
- Effective communication and presentation skills to convey complex data findings to diverse teams.
- Able to simplify and explain complex concepts to a variety of audience levels
- Experience with Google Tag Manager and Google Analytics
- Excellent Communication & Leadership skills
- Confident and persuasive presentation skills.
- Outstanding Collaboration / Teamwork skills
- Expert in Excel, Power BI advantageous, adept at data visualization
- Self-starter who is highly organized and detail-oriented, with the ability to effectively prioritize tasks and manage multiple projects in a high-energy, fast-paced and dynamic environment.
- **About Clarks**
- Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825 when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. Sparking revolutions and defining generations, Clarks’ archive of over 22,000 pairs includes the inimitable Desert Boot and Wallabee – and a ground-breaking combination of invention and craftsmanship remains at the heart of what the brand does now. Cutting-edge collaborations with cultural icons and KOLs, taking strides in social change, reimagining legendary silhouettes, and making shoes that move with the world ahead – Clarks is never standing still.
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