Marketingmanager eCommerce
- company
- RocketCart - Self-Optimising Abandoned Cart Recovery
- location
- Netherlands (remote)
- work mode
- remote
- posted
- 21 Jun
- **Marketing Manager eCommerce**
- Responsible for driving awareness, lead generation, customer acquisition, and customer retention for an e-commerce marketing platform. The role develops and executes marketing strategies that attract online merchants, strengthen the company's market position, and support revenue growth through digital channels, partnerships, content, and lifecycle marketing.
- Responsibilities
- **Demand generation**
- Create and execute campaigns to generate qualified leads.
- Optimize acquisition channels such as SEO, paid search, social media, email, and affiliates.
- Improve conversion rates across the marketing funnel.
- Manage marketing budgets and campaign performance.
- **Content and thought leadership**
- Develop content around e-commerce growth, conversion optimization, email marketing, and customer retention.
- Produce case studies, webinars, reports, and success stories.
- Position the company as an expert in e-commerce marketing.
- **Product marketing**
- Translate product features into customer benefits.
- Support launches of new features or integrations.
- Create sales enablement materials and competitive positioning.
- **Customer marketing**
- Increase customer engagement and product adoption.
- Build retention, upsell, and cross-sell campaigns.
- Work with customer success teams to promote best practices.
- **Partnerships and ecosystem growth**
- Develop relationships with e-commerce platforms, agencies, and technology partners.
- Coordinate co-marketing activities.
- Support marketplace listings and integration promotions.
- **Analytics and reporting**
- Monitor KPIs such as:
- Website traffic
- Marketing-qualified leads (MQLs)
- Customer acquisition cost (CAC)
- Conversion rates
- Customer lifetime value (LTV)
- Retention and churn
- Present performance insights to leadership.
- **Brand visibility**
- Increase social media activity.
- Coordinate conference participation.
- Manage awards submissions.
- Publish customer stories and company updates.
- Strengthen employer branding and recruitment marketing.
- Qualifications
- **Experience**
- 3-7 years in digital marketing, SaaS marketing, or e-commerce marketing.
- Experience with B2B SaaS is often preferred.
- Experience marketing to online retailers or e-commerce businesses is highly valuable.
- **Technical skills**
- Marketing automation platforms.
- Email marketing and lifecycle campaigns.
- SEO and content marketing.
- Paid acquisition channels.
- CRM systems such as HubSpot or Salesforce.
- Analytics tools such as Google Analytics.
- **Business skills**
- Data-driven decision making.
- Project management.
- Campaign planning and execution.
- Stakeholder management.
- Strong communication and copywriting skills.
- **Preferred knowledge**
- E-commerce platforms such as Shopify, WooCommerce, or Magento.
- Customer retention and lifecycle marketing.
- Conversion rate optimization (CRO).
- Email automation and abandoned-cart strategies.