Meta Performance Marketing Lead (Agency Experienced)

• About the job
• We're not hiring an account manager. We're hiring someone who thinks like an owner.
• Uprise Digital is a creative + performance marketing agency based in Melbourne. We work with high-value service businesses — custom builders, specialty consultants, premium healthcare — and we help them dominate their markets online.
• We've grown fast. The work is good. The results are real.
• Now I need someone who can take full ownership of a portfolio of accounts. Not manage it. Run it. Move like a leader. Care about outcomes, not just inputs.
• If that's you - keep reading.
• **The role**
• Performance Marketing Lead.
• You'll own the strategy across a portfolio of high value clients — from onboarding through to ongoing performance and sales outcomes.

You'll direct asset creation

• You'll be the person clients trust with their growth.
• You won't be a cog.

You'll be the engine

What you'll actually do

• You onboard new clients — setting strategy, budget, and forecasts from day one. You look at a business and immediately see where the funnel is leaking, and you fix it before the client notices the problem.
• You build and manage Meta campaigns end to end: audience creation, pixel setup on landing pages, custom conversions, and ongoing optimisation with a revenue lens, not a vanity metric lens. You know when to kill an ad set and when to scale one.
• You run competitor research and pull creative inspiration constantly. You live in the Ads Library and TikTok Creative Center because you're always watching what's working. You write ad copy and brief the graphic design and video team with clarity and precision — you know what a scroll stopping hook looks like and why most ad copy fails in the first three seconds.
• You architect the entire funnel from landing page copy, ad creative, and integration with GoHighLevel CRM — with lead quality and sales outcomes as the measure of success, not just clicks and impressions.
• You communicate with founders in their language - A builder doesn't want to hear about

Cpm

• He wants to know if the phone is ringing with the right jobs. You translate complex data into confident, clear updates that make clients feel like they're in the best hands they've ever had.
• You'll manage a portfolio of 20–30 accounts simultaneously.
• **Who you are**
• You have at least
• **3 years of performance marketing experience at a digital agency**
• (Meta and Google is a MUST).
• Not in house.
• **Agency**
• You've managed multiple client accounts simultaneously, navigated competing priorities, and delivered results under real pressure with real budgets.
• You're sharp with copy and hooks. You understand that the first three seconds of an ad determines everything.
• You understand funnel architecture end to end — top-of-funnel awareness through to bottom-of-funnel conversion. You don't just run ads, you diagnose where the system is breaking and fix it.
• You're high agency. You don't wait for instructions. You see a 1% conversion rate and you've already drafted the landing page brief before anyone asked you to.
• **What you get**
• Work from The Commons in Cremorne. Proper office. Great energy. The kind of space that makes you want to come in.
• Free gym access for all team members.
• Incentives after successful probation. When the agency wins you win. We'll structure this properly together once you've proven what you can do.
• Direct access to the founder on high stakes accounts. You'll see how growth strategy gets built at the top level from day one.
• A clear path to General Manager in 12 -18 months for the right person.
• Salary Range: $80k-$110k + Super